Archive - Jill Schildhouse's Media Insights and Assignments

Sourcing for a Bunch of Travel & Food Articles Before I Head to Bonaire

Plus: Links to a bunch of recently published pieces your clients might be in!

Apr 17, 2023 •

Jill Schildhouse

6 Things Publicists Should Do/Not Do During All These Devastating Layoffs Across the Industry

It's rough out there, but here's how you can navigate this evolving situation

Jan 25, 2024 •

Jill Schildhouse

BIG News: I'm Writing for a New Outlet

Plus, Father's Day gift guide assignments are here ...

May 15 •

Jill Schildhouse

It's Live: My Debut as a Guest on a Podcast Dropped Today and It's All About PR/Media (Obviously)!

Plus: An e-commerce assignment for Travel + Leisure

Nov 17, 2022 •

Jill Schildhouse

Editorial Layoffs Are Everywhere: Here's How to Handle Them as a Publicist

6 things to do TODAY to help writers/editors + why you must educate your clients

Dec 6, 2024 •

Jill Schildhouse

Let's Talk About: 11 Reasons Why You Can't Seem to Fill Your Super-Awesome Press Trip

Not getting YES's to your seemingly attractive press trip invitations? Here's why.

Jan 22, 2024 •

Jill Schildhouse

Let's Talk About: I've Just Received the PERFECT Press Trip Invite (Hint: Every Publicist Should Copy It)!

Seriously, it has EVERY element required for the journalist to make a decision on attending

Apr 10, 2024 •

Jill Schildhouse

Let's Talk About: One Publicist's Savvy Follow-Up Strategy that Led to My 1st EatingWell Byline

Honestly, I'd encourage you all to take a page from her book ... what a brilliant approach!

Jan 3, 2024 •

Jill Schildhouse

Layoffs, ChatGPT, and What It Means for Media/PR

Plus: A few assignments

Jan 30, 2023 •

Jill Schildhouse

A Real-Life Example of Relationship vs. Transactional Pitching

Plus: Need sources/products for AARP, Travel + Leisure and more

Feb 22, 2023 •

Jill Schildhouse

It's Beginning to Look a Lot Like ... Layoffs

There's a lot of movement in the publishing world right now to be aware of.

Nov 8, 2022 •

Jill Schildhouse

Examples of Holiday Gift Guide Subject Lines that WORK — Plus a Few Duds to Avoid

Spoiler: Your subject line is THE most important part of your pitch, so use that real estate wisely!

Sep 15, 2023 •

Jill Schildhouse

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