Wrapping Up April Assignments
Plus: Info on my upcoming Ask Me Anything session
Happy Tuesday, friends!
Ok, I was NOT expecting such an overwhelming response to my last newsletter, in which I debuted my new service: Pitch Perfecting Party strategy sessions. This is an ongoing offering, so feel free to email me whenever you’d like to schedule yours (just know that I’m currently booking about 3 weeks out, and am of course following a first-come, first-served model). I’m so glad you’re finding this service valuable … I had a hunch I was onto something, but wow!
In a few recent paid versions of my newsletter, I talked about Press Trip Invite Etiquette and How to Host the Perfect Press Trip. Along those lines, I wanted to share some recent headlines related to working with travel influencers:
https://www.washingtonpost.com/technology/2022/04/13/travel-influencer-lawsuit-cassie-de-pocol/
And here’s another article, with more coverage of her lawsuit: https://www.frommers.com/blogs/arthur-frommer-online/blog_posts/travel-influencer-sued-for-telling-increasingly-bold-lies-to-build-her-brand?fbclid=IwAR21j3yHesfPJykd3os_tpG2A-ce5kzeGR1yGzg5KGQ1o7OkZ-9JK-1h9L8
Bottom line? Don’t fall prey to this situation! Make sure you thoroughly vet influencers (in any industry), so you know exactly what you’re getting before you begin a collaboration. Anybody can claim something … but is there proof? Do your due diligence … it’s the only way to protect the reputations of your brand and your clients’ brands.
And finally, I know I promised an April Ask Me Anything session, but I’ve somehow run out of April! So, I’m scheduling it for Monday, May 2 (close enough, right?!).
Paid subscribers: Look for your AMA invitation in a separate email, tomorrow. And if you haven’t yet switched to a paid subscription, there’s still time to do so TODAY so you can get in on that session next week.
Scroll on down to see my latest assignments (just a couple right now … awaiting more May assignments) and published articles (again, waiting for a TON of pieces to publish).
Have a wonderful week,
Jill
—— Current Editorial Needs ——
1. Franklin Prosperity Report: Automotive Aftermarket Expert
Looking for an expert in the automotive aftermarket industry to discuss upgrading the technology/safety/convenience features in your current car vs buying a new vehicle.
Please send credentials, not commentary. I’ll send specific questions to my chosen source.
Subject line: Automotive Aftermarket Expert
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
2. Clean Eating: Sleep Expert + Sleep Supplements
Need a sleep expert NOT AFFILIATED WITH ANY BRAND to discuss melatonin and other sleep-inducing herbs/supplements (please send credentials, not commentary)
Also looking for sleep-related supplements (no affiliate requirements for this one)
Pitch by: EOD Friday
Subject line: Sleep Supplements + Expert/Product Name
Email: JillSchildhouse@gmail.com
Recently Published Pieces (Thanks for your help!)
Reader’s Digest: Best Affordable Face Serums
Fodor’s: 25 Ultimate Things to do In Arizona
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram,Facebook, Twitterand LinkedIn (and please connect with me yourselves!)
More Useful Info
Agency-wide subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).
Become an affiliate marketing master: Still trying to navigate the exciting world of affiliate marketing? Publicist Sarah Karger and former editor Dana Baardsen have co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!
Instagram collabs: Follow my travels on Instagram — and with 17k followers, I’m available for your clients’ brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.
Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 2,000+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities for the month of May!
Thought-leadership pieces: Over the past few months, several PR agencies have hired me to ghostwrite thought-leadership pieces for their blogs (about a particular PR topic, industry insights, etc.). Please reach out if you’re interested in exploring this service.
Of course you're in demand! :) I'm looking forward to May 2nd, thanks Jill!