High-Tech Hotels, Beauty and More
Plus: I'm officially offering a new PR service you might want to know about!
Happy Tuesday, friends!
I hope you all had a nice holiday weekend. I spent mine plowing through assignments, so I wouldn’t panic about all my deadlines this week. It wasn’t alllll work though, as a couple friends took me on a belated birthday excursion to an art studio where we got to try our hands at splatter-painting a canvas. Um, let’s just say I won’t be quitting my day job to become an artist ;)
I also put a Reel on Instagram about last weekend’s Grand Canyon Railway adventure if you’d like to check it out. I’ll be posting a few at the Grand Canyon next.
Check below for my latest assignments and recently published articles.
Have a great week,
Jill
New Service Alert: Pitch Perfecting Parties
I wanted to share some info about a new service I’m offering PR pros: Pitch Perfecting Parties!
During these 1:1 strategy consultations, you’ll email/screenshare a pitch that hasn’t been performing/landing editorial coverage, and I’ll offer up my insights about why it may not be resonating with journalists/editors. I look at everything from the approach, language, and subject line to who you’re targeting and what info you’re including (or not including). We’ll talk about things like product samples/source bios, other appropriate outlets you may be overlooking, and even affiliate insights. I’ll also help brainstorm fresh/topical pitch angles. You’ll walk away with plenty of actionable tips!
I had a great session just yesterday, in fact, and here’s the testimonial (which made me blush!):
“My strategy session with Jill was insanely valuable. I received critical feedback on a media pitch that wasn’t getting any traction. Jill provided feedback on my pitch, the product itself, new story angles, and even publishing verticals I hadn’t even thought of. Nothing compares to one-on-one time with a writer like Jill, I believe it’s a must for PR pros.” – Jordanne Pallesen, owner of Julep Marketing
If you’re interested in booking a session, simply shoot me an email (JillSchildhouse@gmail.com; use subject line: Pitch Perfecting Party) and I’ll share the details/pricing and get it scheduled. Discounted pricing is available for paid newsletter subscribers, of course!
—— Current Editorial Needs ——
1. E|G Magazine: Hotels around the world with the absolute coolest high-tech features
I’m not talking about contactless check-in, virtual fitness centers, QR codes for menus, or tablets in room to order room service or housekeeping. That’s all standard now thanks to Covid. I’m talking about truly revolutionary technology with futuristic features that’ll blow travelers minds, so please make sure your pitch blows my mind with lots of juicy details :)
The is for the launch issue of E|G magazine, with an audience of 132,000 readers that will be promoted to a social media following of 2 million globally. Led by prolific television personality and industry celebrity, Fredrik Eklund, alongside partner John Gomes, E|G is the global leading real estate agency with over $20B in total sales and strategic locations spread between the states of CA, NY, FL, TX and NV.
Subject line: High Tech Hotels + Hotel Name
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday latest
2. E|G Magazine: Tech Experts in Hotels/Hospitality (URGENT!!!!)
Need an expert in the hospitality industry who can talk about how the pandemic accelerated a technological transformation across the hospitality industry AND where it’s going (predictions for what tech we’ll see implemented next). Please include credentials that showcases their tech expertise in the hospitality space.
Pitch by: TOMORROW
Subject line: High Tech Hotels + Expert Name
Email: JillSchildhouse@gmail.com
3. Clean Eating: Oral Hyaluronic Acid
Need an expert to discuss what is it, where does it come from, benefits of supplementing with it, etc.
Also looking for products that contain ORAL hyaluronic acid (read: NOT face serums, etc.) … affiliate links not required!
Subject line: Oral Hylaruonic Acid + Product/Expert Name
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
4. The Healthy: Armpit Detox
Looking for a dermatologist to discuss what an armpit detox is and how to do one
Looking for products that help support an armpit detox … MUST BE on Skimlinks, Amazon, CVS, Target, Sephora, etc.
Subject line: Armpit Detox
Email: JillSchildhouse@gmail.com
Pitch by: EOD Thursday
Recently Published Pieces (Thanks for your help!)
Fodor’s: 25 Ultimate Things to do In Arizona
The Healthy: 7 Products to Get Rid of Razor Burn in Your Armpits
The Healthy: What’s Crystal Deodorant and Does it Detox Armpits?
Taste of Home: 8 Vegan Meal Delivery Options
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram,Facebook, Twitter and LinkedIn (and please connect with me yourselves!)
More Useful Info
Agency-wide subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).
Become an affiliate marketing master: Still trying to navigate the exciting world of affiliate marketing? Publicist Sarah Karger and former editor Dana Baardsen have co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!
Instagram collabs: Follow my travels on Instagram — and with 17k followers, I’m available for your clients’ brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.
Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 1,900+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities for the month of April!
Thought-leadership pieces: Over the past few months, several PR agencies have hired me to ghostwrite thought-leadership pieces for their blogs (about a particular PR topic, industry insights, etc.). Please reach out if you’re interested in exploring this service.