Let's Talk About: Timing

When it comes to press trips, holiday gift guides, seasonal pitches, and current events, timing is everything (and so is follow-up timing!)

Good morning, all. 

I’m currently on a flight to Florida, but had some inspiration over the weekend about a topic many of you ask me about often (via email usually, but it was also a topic during my recent Ask Me Anything session and it also comes up in every Pitch Perfecting Party strategy session) … so I figured there’s no TIME like the present to dive into it (see what I did there?). 

When it comes to press trip invites, holiday gift guides, seasonal pitches, and pitches pegged to current events, timing matters. So does the timing of your follow-ups. Let’s dive into my best advice — based on the timing of my assignments at 10+ national outlets — for each category.

If you’re not already a paid subscriber, you’re in luck: I’m offering 30% off an annual subscription now through the end of May … upgrade your subscription today and you can read this newsletter, plus all of the archived subscriber-only content you’ve missed this year. And you’ll get access to my Ask Me Anything sessions, too (the next one is in June!).