Let's Talk About: Images

Best practices for including photos of products + sources/experts in your pitches

Happy Friday, all!

One of the most asked questions that comes up in my Agency Q&A sessions and Pitch Perfecting Parties is about images/photos. And I have a lot to say on the topic, as this seemingly simple thing can be a major source of frustration to journalists — and one that could prevent your pitch from getting picked up. But before I dive into best practices for products and people (experts/sources), I’m going to explain why access to photos matters: