Forbes is STILL so important to clients. I've spent time educating that their format has changed over the years with the contributor network, but it still carries so much credibility to be able to say "we've been featured in Forbes."
All CEOs I've been working for in the past 2 years still love Forbes--it's a business staple and it never fails to impress the clients. The marketing team also gets to utilize the articles for their digital efforts to push sales so it's a win-win all around.
They love it -- whether it's for thought-leadership pieces or any features on Forbes. It just translates well when presenting for investor too so anything Forbes is still a win! I've worked with a writer there who just does podcasts and it transcribes into an article and that was a good piece too.
All my clients love Forbes!
That's great to know!
Forbes is STILL so important to clients. I've spent time educating that their format has changed over the years with the contributor network, but it still carries so much credibility to be able to say "we've been featured in Forbes."
Ahhh, this is super helpful and I love the client education!
All CEOs I've been working for in the past 2 years still love Forbes--it's a business staple and it never fails to impress the clients. The marketing team also gets to utilize the articles for their digital efforts to push sales so it's a win-win all around.
Is this sentiment mainly for thought leadership pieces? Or does it also apply to any column, like this: https://www.forbes.com/sites/annabel/?sh=7b791d3371a2
They love it -- whether it's for thought-leadership pieces or any features on Forbes. It just translates well when presenting for investor too so anything Forbes is still a win! I've worked with a writer there who just does podcasts and it transcribes into an article and that was a good piece too.
My clients still love Forbes! 🎉
Awesome!