A Busy Week Catching Up on Work

Plus: Please share this newsletter with your travel publicist friends/coworkers!

Jun 01, 2022

Happy Wednesday, my friends.

Well, it’s been a very annoying 9 days in my world … I’ve been sick with a nasty sinus infection (I haven’t gone to the doctor, so who knows what it even is?), and quite literally was unable to sit at my desk and get any work done last week. And I’m supposed to be in Lodi, California right now on a press trip, but cancelled for obvious reasons. I’m still only operating at about 40%, so I have a ways to go in this recovery process. As you can imagine, I’m painfully behind on deadlines. I haven’t had so much as a sniffle since pre-pandemic, so at least I had a good run, right?!

May I ask a favor of you that’ll take less than a minute of your time and it’s FREE? Now that I’m doing a TON more travel writing (ahhhh, starting to feel so very pre-pandemic in terms of travel assignments, yay!), I’m realizing that I don’t have a deep enough bench of travel-focused PR pros signed up for this newsletter. If you have a publicist friend/coworker who handles travel (destinations, hotels/resorts, cruise lines, tour companies, etc.), would you be so kind as to suggest they sign up? You can just forward this to them or click the link below and send that via email … I’d be so grateful for you to help get the word out. Thank you!

Share Jill Schildhouse's Call for Pitches

Also, I received several very thoughtful emails last week asking how you should navigate reaching out to journalists during times of national distress. I noticed that many of you held off on pitching, as my inbox was much quieter in the immediate aftermath of last week’s events (and I applaud you for that restraint). Here’s my advice: It’s perfectly OK to respond to calls for pitches (like these newsletters, HARO, social media posts) … we have deadlines to meet and we asked for those pitches. But if you’re cold pitching something that is not timely (which is 90% of pitches, let’s be honest), then it’s wise to wait 48 hours or so. I was a bit shocked by the sex toy pitches I received and requests for embargoes on frivolous matters that arrived the very next day, as they felt so very tone deaf.

One last noteworthy item: Cision's 2022 Global State of the Media Report just came out, and I’d suggest you all give it a read! It answers such questions as: What are the biggest challenges journalists face right now? What do journalists want – and need – from PR pros? How are journalists utilizing social media? What are the best practices for providing multimedia to the media? What are the PR approaches that really get journalists’ attention? It’s good stuff!!

That’s it …. see below for my current editorial needs (more for TripSavvy next week, so stay tuned for that), links to my latest published pieces, and more!

Have a wonderful rest of your week,

Jill

Book Your Pitch Perfecting Party Today!

Still thinking about booking a Pitch Perfecting Party with me? Just shoot me an email (use subject line: Pitch Perfecting Party) and I’ll share pricing details and available time slots for this 45-minute 1:1 strategy session.

Want Me to Do a Q&A With Your Entire Agency?

I’m booking Ask Me Anything sessions with PR agencies, where I provide industry insights (I’ve been in magazine publishing for 22 years), pitching and follow up best practices, feedback on your pitches, and more. Email me (use subject line: Agency Q&A) for pricing/availability.

Let’s Collaborate on an Instagram Campaign!

Follow my travels on Instagram — and with 17k followers, I’m available for your clients’ brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.

Get Answers to All Your Affiliate Marketing Questions

Still trying to navigate the exciting world of affiliate marketing? Publicist Sarah Karger and former editor Dana Baardsen have co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!

—— Current Editorial Needs ——

1. Travel + Leisure: Hotels to Book in San Antonio (NEW!)

Hopefully this goes without saying, but these must be the absolute best of the best. They should have rave reviews on TripAdvisor, too (so share that link as well).
Send me your pitch and link to the property, and if I’d like to include it, I’ll reply with a list of questions for you to answer (this is a formulaic roundup, and I have to include the same very specific info about each property, amenities, rates, etc.)
Subject line: T+L San Antonio Hotels
Email: JillSchildhouse@gmail.com
Pitch by: EOD Monday, June 6

2. TripSavvy: Best Hotels on the Oregon Coast (LAST CALL!)

These properties must be on the actual coast (not inland)
Send me your pitch and link to the property, and if I’d like to include it, I’ll reply with a list of questions for you to answer (this is a formulaic roundup, and I have to include the same very specific info about each property, amenities, rates, etc.)

Subject line: TripSavvy Oregon Coast Hotels
Email: JillSchildhouse@gmail.com
Pitch by: EOD Thursday, June 2

3. Franklin Prosperity Report: Tips to Save at the Gas Station

Need an expert to tell me: Are there certain times of day that are better to fill up your tank? Certain days of the week? Where/how can you find deals? What other savings tips are there as gas prices rise?
Subject line: How to Save at the Pump
Email: JillSchildhouse@gmail.com
Pitch by: Monday, June 6

4. Franklin Prosperity Report: How to Beat Inflation

Looking for a variety of experts to tell me smart ways to beat inflation right now …. maybe it’s sneaky ways to save on utilities, bank accounts that yield better interest rates, investment tips, buying gold/silver/crypto, tax efficiencies, adjusting lifestyle habits, real estate secrets, invest in I-Bonds, etc. Honestly, the sky’s the limit as long as there’s a cost savings … and I am aiming for 40+ tips, so there’s lot of opportunity here!
Subject line: How to Beat Inflation
Email: JillSchildhouse@gmail.com
Pitch by: Monday, June 6

Coupons.com: 6 Steps to an Easy Weekly Meal Plan
Clean Eating: 25 Ways to Go Greener at Home
Reader’s Digest: The Best Vitamins for Sleep
Clean Eating: What is Marine Collagen and Why Should You Take It?

Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Facebook, Twitter and LinkedIn (and please connect with me yourselves!)

More Useful Info

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