What Holiday Slowdown? I'm SLAMMED With Assignments!
Plus: The recording from today's AMA session
Good afternoon and Happy Hanukkah!
Just finished hosting my December Ask Me Anything session … and what a great session it was! At the end of this newsletter, you’ll find the link to the recording in case you missed it! We covered such topics as:
How is the media landscape changing for 2023?
How are timelines shifting for editorial coverage around holidays/key buying times?
It’s a difficult time with so many layoffs … any advice on how to proceed with pitching?
Describe the perfect pitch, what does it include?
Who’s the best person to pitch: the reporter or editor?
How far in advance should you pitch new product launches?
Since we’re all super busy this week trying to wrap things up (who am I kidding? I’ll be working through the holidays!), I’m going to keep things short and dive right into all my needs for current assignments!
This will PROBABLY be my last Substack of the year (we’ll see, LOL), so cheers to a happy, healthy holiday season!
Thank you for all your support in 2022 (with my newsletter, Top Tier Consulting business and the hundreds of articles I worked on)… I’m looking forward to even more collaborations and connections in 2023!
Jill
Got Affiliate Marketing Questions for 2023?
Do you have questions about navigating affiliate marketing? Publicist Sarah Karger co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!
Please Share this Newsletter With Your Colleagues
If you find this newsletter valuable, please click the share button below and send it to your colleagues …. I’m especially looking for more travel publicists, publicists who rep healthcare and wellness professionals (dietitians, doctors, mental health, etc.), and of course product-focused publicists too! The more, the merrier!
***Recently Published Pieces***
(Thank you for your help!)
Travel + Leisure: The Best Rolling Duffels, Backpacks and Weekenders (my first e-commerce piece for T+L!)
Southern Living: The Embarrassingly Easy 4-Ingredient Appetizer I Must Bring to Every Party (this has gone kinda viral!)
Insider: I’ve Lived in Scottsdale for 19 Years. Here are the 10 Biggest Mistakes I see Tourists Make When They Visit.
Taste of Home: How to Make Amish Chicken and Noodles (how good does this sound?!)
Reader’s Digest: 28 Beautiful Gifts for Your Wife That Say “I Love You” (this also got picked up on MSN)
Reader’s Digest: 15 Amazon Handmade Gifts to Support Small Businesses
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
—— Current Editorial Needs ——
1. Taste of Home: How to Cook Cabbage So It's Less Gassy
Looking for a chef or nutritionist to discuss why cabbage gives you gas AND ways to cook cabbage so it’s less gassy
Please send credentials, not commentary … I’ll send specific questions to my chosen source
Subject line: Cabbage Expert
Email: JillSchildhouse@gmail.com
Pitch by: EOD Wednesday
2. Reader’s Digest: Looking for the best anti-aging EYE creams
Please only pitch products that are available on Amazon or through a Skimlinks partner (like Target, Walmart, Nordstrom, Ulta, etc). For Amazon products, each pick must have 500+ reviews and a 4+ star rating.
Subject line: Anti-Aging Eye Creams + INSERT NAME OF PRODUCT HERE
Email: JillSchildhouse@gmail.com
Pitch by: EOD Wednesday
3. Travel + Leisure: Best Bodysuits of 2023
Looking for bodysuits in the following categories (so tell me where yours fits): Best budget, Best style, Most comfortable, Best with built-in bra, Best for plus size, Best for long torsos, Best long-sleeve, Best short-sleeve, best strapless, best tank top, best shapewear, Best blouse, best turtleneck, best mock neck, best versatile, best corset, best satin, best lace, Best puff sleeve, best lingerie, Best splurge, Best casual, Best one-shoulder.
Affiliate Requirements: Skimlinks, Rakuten, Impact, Pepperjam, ShareASale, and CJ. Amazon is good, too, as are major .com retailers.
Especially hoping to hear from the following brands: Skims, Everyone, Madewell and Andie
Subject line: Best Bodysuits + Insert The Product Name Here
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
4. Travel + Leisure: Best Laptops for Travel
Looking for laptops in the following categories (so tell me where yours fits): Best Budget, Best Value, Best 2-in-1 (laptop/tablet), Most Lightweight, Best Apple, Best Windows, Best Chrome
Preferred retailers: Amazon, Apple, Microsoft, Dell, Best Buy, Walmart, Target
Include in your pitch: Display Size, Weight, Operating System, Battery Life, Storage, RAM
Subject line: Best Travel Laptops + Insert The Product Name Here
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
5. TripSavvy: The Cheapest Islands to Visit
Tell me about the AFFORDABLE island you rep (can be on any continent around the world!) and answer ALL of these questions within your pitch: Where is it? What makes it so inexpensive? Share 3-5 budget-friendly things to do … where to eat, where to stay, what sights/attractions to see, etc.
Subject line: Cheapest Island + Insert Island Name Here
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
More Useful Info
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Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Bryce Gruber, Aly Walansky, and Nicole Pajer.
Zoom Link from Today’s AMA Session
Here’s your link to view the recording: