Warning: Using This Journalist Subscription Box for Your CPG Clients May Backfire
Read one publicist's cautionary tale of getting burned by this company AND feedback from many writers on why we aren't signing up for these boxes anymore
Hello subscribers.
Recently, I got a question in an Ask Me Anything session about a popular journalist subscription box that a lot of publicists with product-based or CPG clients use — it’s a service that puts new or trending products directly into the hands of writers, promising to break through the clutter and connect brands and publicists with media nationwide.
The publicist was wondering why they didn’t see any ROI from that service, and I thought I’d leave my rant there in the AMA … but after receiving yet another puzzling delivery from this company last week, I’ve decided that you deserve to know the truth about this company’s service (or lack thereof), because I hate to see you and your clients waste money.
So here’s a candid look behind the scenes from a writer’s perspective … I’m sharing the name of the company, of course, and all the information you aren’t privy to.
PLUS: I’m also sharing feedback from a handful of other top-tier writers who feel exactly the same way.
AND: I’m including a cautionary tale from a publicist who used this service … and has some serious regrets.
After reading all this, I’ll let you be the judge of whether or not working with this company is in your client’s best interest…
Oh, and I’m offering a discount on annual subscriptions to my industry insights this month, in honor of Friendsgiving, so sign up today (applies to both groups and individuals):