🦃 Upgrade Today: Friendsgiving Discount

Plus: Assignments + check out the launch issue of Estate magazine!

Happy Tuesday, everyone!

A whopping 47 publicists joined my Ask Me Anything session last Wednesday, where I spent a solid hour answering all their brilliant questions! Some of the feedback I’ve received so far includes:

“Thanks so much again for yesterday's AMA, Jill! It was so informative and great to get some face time with you!”

“My days are jam packed so I have to be extremely focused on how I use my time. That being said, I will always move my schedule around to participate/listen in to these Zoom calls that you, Aly, Bryce and other freelancers schedule. I was impressed with every question that was asked and I took away some great insight. Thanks for answering my question about follow-ups.”

“Incredible AMA, thank you so much!”

“Thank you for yet another amazing (and incredibly helpful) AMA session! Really appreciate it.”

“Thank you again for your AMA yesterday! Great intel!!” 

“Thank you so much for hosting the AMA today and for generously offering so much of your time to answer all of our questions. I'm sure it can seem like some of the questions may be a bit redundant/repetitive sometimes, but I swear I learn something new each time so your commentary is truly appreciated!”

In the November spirit of gratitude and because I am incredibly thankful for all 3,378 of you, I’ve decided to create a “Friendsgiving” discount to upgrade your Substack access … I’m currently offering 40% off annual subscriptions to the first 50 people to upgrade. What do paid subscribers get? Access to my AMAs, all my industry insights, and my full archive of past paid posts full of tips/tricks!

I’ll be hosting one more AMA before the end of the year, so make sure you’ve upgraded your subscription if you’d like to attend!

Scroll down to see my latest assignment needs and have a great week,

Jill

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Yes, I have a second industry-focused Substack — have you signed up for it yet?

Nicole Pajer and I have teamed up together to launch a media consulting business: Top Tier Consulting! Our joint business has its very own Substack, where we share our industry insights every week.

Our weekly posts are chockfull of meaty and actionable information. Here are some of the other important topics we’ve covered recently:

• Part 2: A Look Inside the Process of How Writers Handle an Inbox Full of PR Pitches

• Part 1: A Look Inside the Process of How Writers Handle an Inbox Full of PR Pitches

• How to Help Your Clients Rock Email Interviews

• How to Work Your Sources Into Articles Around the Holidays

• Everything You REALLY Want to Know About Pitching Gift Guides

• 8 Things You Need to Do to Prep Your Clients for Interviews

Finally, we also offer a Founding Members subscription that includes monthly Top Tier Talk Zoom sessions — you’ll get access to two top-tier journalists for a full hour each month for only $25/month (that’s roughly the price of buying us each a sandwich to “pick our brains!”).

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Book a Consulting Session Today!

My new business venture, Top Tier Consulting, also offers a variety of customized consulting packages that will help take your media coverage to the next level:

• Pitch Perfecting Strategy Session (OUR MOST POPULAR SESSION!)

• Become a Journalist’s BFF: Networking and Relationship Management Session

• Hosting the Perfect Virtual and/or In-Person Media Event Session

• Agency Q&A Session

• Press Package 101 Session

• Press Trips Invites and Itineraries Session

• Hosting the Perfect Virtual and/or In-Person Media Event Session

We’re excited about this new venture and look forward to helping you become even better at what you do. Visit our website to learn more about the services and sessions we provide — we’re looking forward to work with you!

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Let’s Collaborate on an Instagram Campaign!

Follow my travels on Instagram — and with 17k followers, I’m available for your clients’ brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.

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Got Affiliate Marketing Questions?

Do you have questions about navigating affiliate marketing? Publicist Sarah Karger co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!

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Please Share this Newsletter With Your Colleagues

If you find this newsletter valuable, please click the share button below and send it to your colleagues …. I’m especially looking for more travel publicists, publicists who rep healthcare and wellness professionals (dietitians, doctors, mental health, etc.), and of course product-focused publicists too! The more, the merrier!

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***Recently Published Pieces***
(Thank you for your help!)

• Estate: Here’s the LAUNCH issue (my article is on page 92)

• TripSavvy: The Best Alaska Hotels — based on my recent press trip!

• Southern Living: How Long Does Leftover Gravy Last?

• Taste of Home: Can You Eat Eggs if You Have Diabetes?

• Brides: 8 Wedding Guest Faux Pas to Avoid

• Taste of Home: Are Apples Good for People With Diabetes?

• Brides: The 12 Best West Coast Bachelorette Destinations

• Travel + Leisure: Hotels to Book for a Trip to the Grand Canyon

Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Facebook, Twitter and LinkedIn (and please connect with me yourselves!)

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—— Current Editorial Needs ——

1. TripSavvy: Best Cruises for Teens

• Rounding up the best cruises for teenagers … wow me with all your modern, teen-friendly amenities and programming on your most teen-friendly ship (teen club, mini golf, disco club, IMAX theatre, surf simulator, zip lining, sports deck, special educational stuff, etc.)

• I have to feature a specific ship + itinerary, so be sure to also include: the name of the cruise line, duration of the cruise, name of the ship, and the itinerary … and provide a link to it!

• Subject line: Best Cruise for Teens + Your Cruise Line

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD Thursday, November 3

2. Reader’s Digest: POPULAR Products at Sephora or Ultra

• Do you rep a SUPER POPULAR product at Ulta or Sephora that’s truly a cult classic? (Read: they are always flying off the shelves and getting featured in every beauty magazine.) If so, please send me product info and a link to it on one (or both) of those two websites.

• Subject line: RD Sephora/Ulta Product + Name of product

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD Thursday latest

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More Useful Info

• Agency-wide Substack subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).

• Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 3,300+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities!

• Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Bryce Gruber, Aly Walansky, and Nicole Pajer.