Super Bowl LVII Gifting Lounge: An Exclusive 50% Savings Your Clients Will LOVE!

Plus: I pet a penguin and have lots of assignments -- and there's till time to RSVP for my upcoming AMA

Happy Wednesday, everyone!

Well, I’ve just come off a VERY exciting week! First, I got the surprise of my life by getting to check an item off my bucket list that I was convinced I’d have to travel to another continent for: I got to pet a penguin at the OdySea Aquarium in Scottsdale!! I basically died and went to heaven for about 15 minutes of this magical encounter. Meet Sedona, a South African penguin … I was shocked at how soft and fluffy her back was thanks to all her feathers (her wings felt hard and kind of like a wet suit material and her feeties were sorta reptilian … yes, I touched her all over, LOL):

And I HAVE to tell you about the bathroom at this aquarium, which I realize is a weird subject to bring up … but once you watch this video I made, you’ll understand why it’s a must-see bathroom! How crazy is that?!

Then I was off to Maui for 4 nights … in case you missed ALLLLL my Instagram stories, you can catch up with the highlight bubble on my profile. Give me a follow while you’re there!

As a reminder, there’s still time to RSVP for next week’s Ask Me Anything session:

It's Time to RSVP for My Upcoming Ask Me Anything Session

Keep scrolling for information on how to save money while placing your clients’ brands into the Super Bowl Gifting Lounge with Luxury Experience & Co at HALF OFF (and you already know the Super Bowl is being hosted in my hometown!).

And of course, check out the editorial opps and my recently published articles below.

Thank you,

Jill

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***Super Bowl LVII Gifting Lounge: 50% Off***

Luxury Experience & Co announces the Celebrity, Athlete & Press Super Bowl Gifting Lounge February 9th at Topgolf in Glendale, AZ across from State Farm Stadium, home of Super Bowl LVII!

Brands are looking to find creative ways to connect with press and talent and Luxury Experience & CO is here to help. 

There are many reasons why brands should partner with celebrities, influencers and athletes, especially when launching new products. From great content creation to tapping into their loyal and passionate fans, meeting and creating relationships with talent can give a unique perspective when marketing your products and services. Many brands have effectively worked with talent they have met at Luxury Experience & Co events in marketing campaigns to generate more sales and increase brand engagement. 

Benefits to work with Luxury Experience & Co: 

• Photos with all attending talent holding your product or with brand 

• Copies of professional photos captured and delivered within 24 hours Direct access to attending media

• Included in LE & Co press & event press release coverage

• Live social media posts by talent

• Receive contact information for all attending talent and press

• Support partnering foundations and charities

Luxury Experience & Co is offering a special 50% discount for my readers. Please contact Melissa McAvoy at mmcavoy@luxuryexperienceco.com and check her company out on Instagram. To get your discount, tell her you saw this deal in my Substack!

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Pick My Brain: Book a Consulting Session

Nicole Pajer and I have teamed up for Top Tier Consulting, where we offer a variety of customized consulting packages for agencies and freelance publicists to help take your media hits to the next level. These include:

• Pitch Perfecting Strategy Session (OUR MOST POPULAR SESSION!)

• Become a Journalist’s BFF: Networking and Relationship Management Session (#2 MOST POPULAR!)

• Hosting the Perfect Virtual and/or In-Person Media Event Session

• Agency Q&A Session

• Press Package 101 Session

• Press Trips Invites and Itineraries Session

• Hosting the Perfect Virtual and/or In-Person Media Event Session

We’re excited about this new venture and look forward to helping you become even better at what you do. Visit our website to learn more about the services and sessions we provide — we’re looking forward to working with you!

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Have You Signed Up for My OTHER Substack?

Our weekly posts are chockfull of meaty and actionable information. Here are some of the other important topics we’ve covered recently:

• The Right and Wrong Ways to Handle Your Clients’ Titles When Submitting Them as Sources

• Can a Writer Edit a Story After it Goes Live?

• 8 Things Publicists Should be Doing NOW to Set Themselves Up for Success in 2023

• 8 Things That Make Writers Want to Work With Publicists Again

• Part 2: A Look Inside the Process of How Writers Handle an Inbox Full of PR Pitches

• Part 1: A Look Inside the Process of How Writers Handle an Inbox Full of PR Pitches

• How to Help Your Clients Rock Email Interviews

• How to Work Your Sources Into Articles Around the Holidays

• Everything You REALLY Want to Know About Pitching Gift Guides

• 8 Things You Need to Do to Prep Your Clients for Interviews

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Let’s Collaborate on an Instagram Campaign!

Follow my travels on Instagram — and with 17k followers, I’m available for your client's brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.

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Got Affiliate Marketing Questions?

Do you have questions about navigating affiliate marketing? Publicist Sarah Karger co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!

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Please Share this Newsletter With Your Colleagues

If you find this newsletter valuable, please click the share button below and send it to your colleagues …. I’m especially looking for more travel publicists, publicists who rep healthcare and wellness professionals (dietitians, doctors, mental health, etc.), and of course product-focused publicists too! The more, the merrier!

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***Recently Published Pieces***
(Thank you for your help!)

• Southern Living: The Embarrassingly Easy 4-Ingredient Appetizer I Must Bring to Every Party (this has gone kinda viral!)

• Landing: 12 Pros and Cons of Living in Phoenix

• Insider: I’ve Lived in Scottsdale for 19 Years. Here are the 10 Biggest Mistakes I see Tourists Make When They Visit. (and it got picked up on Yahoo, but wow are the comments BRUTAL. I have trolls!)

• Taste of Home: How to Make Amish Chicken and Noodles (how good does this sound?!)

• Reader’s Digest: 28 Beautiful Gifts for Your Wife That Say “I Love You” (this also got picked up on MSN)

• Reader’s Digest: 15 Amazon Handmade Gifts to Support Small Businesses

• The Healthy: I’m a Hot Sleeper, Here’s Why I Sleep Better on a DreamCloud Mattress

• Reader’s Digest: Ulta vs Sephora (gave this article a fresh update)

• Reader’s Digest: Amazon Prime Gift Guide (I got SO many of you in here!)

• Reader’s Digest: The Best Smart Doorbells

• Men’s Health: Your Holiday Travel Fit Kit

Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).

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—— Current Editorial Needs ——

1. Taste of Home: How to Cook Cabbage So It's Less Gassy (My job is so glamorous sometimes!)

• Looking for a chef or nutritionist to discuss why cabbage gives you gas AND ways to cook cabbage so it’s less gassy

• Please send credentials, not commentary … I’ll send specific questions to my chosen source

• Subject line: Cabbage Expert

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD Friday

2. Reader’s Digest: Looking for the best anti-aging creams (LAST CALL!)

• Please only pitch products that are available on Amazon or through a Skimlinks partner (like Target, Walmart, Nordstrom, Ulta, etc). For Amazon products, each pick must have 500+ reviews and a 4+ star rating.

• Subject line: Anti-Aging Creams + INSERT NAME OF PRODUCT HERE

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD TODAY

3. Reader’s Digest: Looking for the best foundations for mature skin that will make you look younger (LAST CALL!)

• Please only pitch products that are available on Amazon or through a Skimlinks partner (like Target, Walmart, Nordstrom, Ulta, etc). For Amazon products, each pick must have 500+ reviews and a 4+ star rating.

• Subject line: Foundation + INSERT NAME OF PRODUCT HERE

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD Thursday

4. Family Handyman: Best Basement Odor Eliminators (LAST CALL)

• Please only pitch products that are available on Amazon or through a Skimlinks partner (Wayfair, Target, Lowe's, Backcountry). For Amazon products, each pick must have 500+ reviews and a 4+ star rating.

• Subject line: Best Basement Odor Eliminators + Insert Product Name Here

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD Thursday

5. Franklin Prosperity Report: How to Pay Off Debt (LAST CALL!)

• Looking for true finance/money experts to share ideas for how to pay off debt … that don’t include the Snowball Method. Wow me with a new strategy!

• Not looking for apps or debt consolidation services.

• Open to ways to be disciplined enough to pay off the debt, traps/scams to be aware of, etc.

• Subject line: Franklin Debt Payoff

• Email: JillSchildhouse@gmail.com

• Pitch by: EOD Friday

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More Useful Info

• Agency-wide Substack subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).

• Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 3,600+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities!

• Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Bryce Gruber, Aly Walansky, and Nicole Pajer.