Sourcing for 6 New Assignments + the New On-Demand Service I'm Offering Publicists
Plus: last chance to RSVP for Wednesday's Becoming a Journalist's BFF workshop
Happy Monday!
For the last few months, I’ve been secretly offering a new service to a select few publicists — and since it’s going so well, I’m opening up a couple more slots on my calendar for 2024.
In this ongoing engagement (read: not a one-time consulting session!), I can help:
Workshop your pitches to help increase open rates and coverage hits
Brainstorm pitch angles to give you some fresh ideas
Provide outlet suggestions for pitches you’re having trouble placing
Share tips/advice when you’re stuck and need some client wins
Offer a behind-the-scenes look at the media industry, with updates and insights
Troubleshoot client-specific issues that are keeping you from landing more coverage
Explain best practices to boost your success rate
Build killer follow-up strategies
And more!
Think of it as having a media concierge on retainer whenever you need some help — kinda like Jill, the PR Genie!
What qualifies me? I’ve been a journalist for 24 years, both on staff at magazines and for the last 7 years as a full-time freelancer (not to mention a contact editor at various outlets) … I’m thrilled to put all this knowledge to use in a different way and help even more publicists bridge the gap between our two professions.
Contact me today for details/pricing … I have a feeling these 2 open slots will go FAST: JillSchildhouse@gmail.com.
On that note, I’m busy sourcing for a bunch of articles ahead of next week’s trip to Asia (SOOOO excited!). Scroll down for more details.
Oh, and if you’re not already following me on social media, you’re going to want to … Vietnam, Thailand, Cambodia and Hong Kong with my dad starts one week from today and we’ve booked all sorts of crazy adventures I’ll be posting!
Have a great week,
Jill
Last chance to RSVP for the Become a Journalist’s BFF: Networking and Relationship Management workshop
Highly successful publicists know that building long-term relationships with journalists is truly the gift that keeps on giving. Learn how to meet new journalists, and discover best practices for staying in touch, following up, and creating meaningful relationships.
The session is THIS Wednesday, February 7th. Here are the details to sign up.
***Recently Published Pieces***
(Thank you for your help!
Southern Living: Should You Drain Canned Vegetables?
Taste of Home: How to Store Avocados
Taste of Home: How to Store Garlic So it Stays Fresh
Taste of Home: How to Make Amish Chicken and Noodles
Reader’s Digest: 9 Best Culinary Cruises for the Most Delicious Trip You’ll Ever Take
Reader’s Digest: The Surprising Reason You Shouldn’t Bring Camouflage Clothing on a Cruise
EatingWell (my debut article!): A Longevity Expert Swears by Eating Minestrone Soup Every Day — Here’s Why
Southern Living: How to Close a Wine Bottle Without a Cork
Southern Living: Yes, You Can Freeze Spaghetti Squash; Here’s How
Taste of Home: Le Creuset Everyday Pan Review: It’s Literally the Only Pan You Need
Southern Living: The Best Types of Sweet Potatoes for Eery Favorite Southern Dish
Yoga Journal: 21 Unexpected, Meaningful, Stress-Reducing, Must-Have Yoga Gifts for Your Loved Ones
Fodor’s: I Was Quarantined on a Cruise Ship, Here’s What it Was Like
Southern Living: Why It’s So Important to Brown Your Meat Before Cooking
U.S. News & World Report: 9 Bucket-List Cruises for Seniors and Retirees
Taste of Home: I Went to the Le Creuset Factory to Table Sale and Now I’m an Avid Collector — Here’s Why
ELLE Decor: This Stylish Home Gym Delivers The Full-Body Workout of Your Trainer’s Dreams
Good Housekeeping: 8 Travel Essentials for a Fall Weekend Getaway
Taste of Home: Can You Eat the Green Stuff in Lobster?
Taste of Home: How to Store Ginger the Right Way
Taste of Home: How to Make a Pear Tart Tatin
Taste of Home: The Dangerous Reason You Shouldn’t Eat from a Dented Can
The Guardian: A Different Kind of Pothead: the Le Creuset Cookware Supercollectors (my first for this outlet!)
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
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Got Affiliate Marketing Questions for 2024?
Yes, most publications require affiliate marketing for inclusion these days. Publicist Sarah Karger created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your back-end questions!
Sponsorship Opportunities
Do you have a course/book/conference/tool/service that you’d like to promote to the 5,700+ publicists and writers who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities: JillSchildhouse@gmail.com
—— Current Editorial Needs ——
1. Localite: Unexpected Activities in Phoenix
Looking for truly unexpected activities in and around Phoenix (must be evergreen, not one-off events)
Subject line: Localite Unexpected Phx Activities
Email: JillSchildhouse@gmail.com
Pitch by: Tuesday, February 6
2. Localite: Phoenix Celebrity Chefs
Working on a piece about celebrity chefs in Phoenix and/or James Beard award winning chefs … I, of course, have a nice list going of my favorites, but if you rep one, please reach out.
Subject line: Localite Phx Celeb Chefs
Email: JillSchildhouse@gmail.com
Pitch by: Tuesday, February 6
3. Franklin Prosperity Report: Subscription Cancellation/Tracking Services or Apps
Looking for apps or services that help Americans stop wasting money on unused subscriptions and manage those better
Subject line: Subscription expert
Email: JillSchildhouse@gmail.com
Pitch by: Tuesday, February 6
4. Copper Courier: Phoenix Wildflowers
Looking for the best places to see & smell wildflowers near Phoenix
Subject line: Phx Wildflowers
Email: JillSchildhouse@gmail.com
Pitch by: Friday, February 9
5. Copper Courier: Phoenix Pizza Joints
Looking for the best pizza joints in Phoenix (and what to order at each one)
Subject line: Phx Pizza
Email: JillSchildhouse@gmail.com
Pitch by: Friday, February 9
6. Travel Market Report: Cruise Celebrity Chef Collabs
Looking to feature the best cruise line collaborations with celebrity chefs
Subject line: Cruise Chefs
Email: JillSchildhouse@gmail.com
Pitch by: Friday, February 9
More Useful Info
Agency-wide Substack subscriptions available: Want your entire agency to read my paywalled insights? Awesome! Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a massive group discount, of course!).
Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Bryce Gruber, Aly Walansky, Nicole Pajer, and Joni Sweet.
OMG Asia! Excited to follow along on the adventures. Safe travels Jill!