Seeking Awesome Amazon Prime Deals + Other July Assignments
Plus: I've hit a really cool milestone and it's all thanks to you!
Hello, everyone!
I’m going to keep this short and sweet because I’m jet-lagged after 23 hours of flying yesterday, drowning in laundry (on my fifth load today, whoohoo!), and on deadline for 4 more stories due this month. But it’s time to start looking at July, so please scroll on down for 3 stories I’m working on that I’d love pitches for.
Also, I’m thrilled (and honestly a little humbled) to share that this newsletter has officially crossed 7,500 subscribers. Whether you’ve been here since the first issue or just joined recently, thank you for being part of this growing community. Your support, feedback, and inbox real estate mean more to me than you know. I’m so honored to have earned your attention—and I can’t wait to keep delivering content that helps you pitch smarter, communicate better, and stay one step ahead in this wild industry of ours.
Thank you,
Jill
Work 1:1 with Me!
Does this sound familiar?
You’re firing off pitches, chasing media opportunities, and doing everything by the book—but it’s just not working.
🚨 Your pitches are getting ignored.
🚨 You’re not landing the coverage your clients deserve.
🚨 You’re questioning the entire industry and your future in it.
The media contacts you spent years building? Laid off.
Writers and editors? Overwhelmed and not responding as often.
Your emails? Just more noise in flooded inboxes.
The harsh truth: The old-school PR playbook doesn’t work anymore. It’s time to adapt, pivot, and re-strategize.
That’s exactly what I help publicists do.
And I just opened up three spots to work privately with those who want to:
✅ Skyrocket pitch open rates, so your emails don’t vanish into the void
✅ Build real and long-lasting relationships with journalists that make coverage easier for years to come
✅ Improve ROI on in-person and virtual events, press samples, and press trips
✅ Create angles and hooks that make your clients’ stories impossible to ignore
✅ Nail your clients’ competitive edge — so they stand out as the only choice
✅ Navigate today’s shifting media landscape with confidence
We’ll work together over the next few months to get you serious results—quickly.
Would you like to work together?
Simply email me at JillSchildhouse@gmail.com and I’ll send you more info.
Buy an Ad in This Substack That 7,500+ Publicists and Journalists Read Each Week
Do you have a course, book, conference, event, tool or service that you’d like to promote to the 7,500+ publicists and writers who subscribe to my newsletter?
Humble brag alert: My average open rate is 45%, so this is a highly engaged audience (PS: that open rate is MORE THAN DOUBLE what’s considered “good” for marketing!).
Contact me today to discuss sponsorship opportunities: JillSchildhouse@gmail.com
Testimonial from a recent sponsor:
Choosing to regularly advertise with Jill has been transformational for our business. Not only has she fostered such a genuine connection with her audience, but she’s also a complete natural at helping our business form the right copy to connect with the right person at the right time. It’s not even really in an advertisement – it’s an honest-to-goodness placement of her trust in your business to her loyal readers!
***Recently Published Pieces***
(Thank you for your help!)
EatingWell: The 6 Best Cereals to Help Lower Cholesterol, According to Dietitians
Forbes: Father’s Day Gift Guide 2025: First-Class Experiences For Executives
Forbes: Chasing Elite Airline Status? Make a Vacation Out of it.
Forbes: Father’s Day Gift Guide 2025: 12 Ways to Gift Quality Time Together
Forbes: How to Elevate Your Coach Class Ticket to a First Class Flight
Business Insider: I flew business class with Qantas, Singapore, and American Airlines. Here's how they compare — and which is my favorite.
U.S. News & World Report: Cruise Weddings: How to Get Married on a Cruise Ship
U.S. News & World Report: The 7 Best Bachelor Party Cruises
The Points Guy: 8 amazing places to use points for a trip to the Caribbean
US News & World Report: Star of the Seas vs. Icon of the Seas
Reader’s Digest: Norwegian Cruise Line’s Aqua Offers All the Fun of a Megaship on a More Manageable Scale
Reader’s Digest: I’ve Been on Two of the Biggest Cruise Ships in the World—Here’s the One I Would Be Most Excited to Sail on Again
Reader’s Digest: Is This New Cruise-Tipping Trend a Huge Etiquette Faux Pas?
Reader’s Digest: This Surprising Cruise Feature Is Disappearing from Ships Around the Globe—Here’s What You Need to Know
Reader’s Digest: Carnival Cruise Line Is Suddenly Charging for These Popular Beverages—And Passengers Are Fuming
Business Insider: My mom and I went to Mexico, but her suitcase went to India. Now, there's one travel mistake we'll never make again.
Taste of Home: This is Why Some of Your Avocados are Stringy
Eating Well: The 7 Best Canned Foods for Cognitive Health, Recommended by Dietitians
The Points Guy: Oasis of the Seas cruise ship review: What to expect on board the original Oasis Class vessel
Oprah Daily: Feeding My Soul in the Valley of the Sun
Reader’s Digest: Don’t Make This Expensive Mistake On Your Next Cruise
Reader’s Digest: Carnival Cruise Line Is the First to Ban This Controversial Item on All Sailings
Reader’s Digest: How to Score a Cruise Upgrade—For Free!
Thrillist (my first byline for this outlet!): How Realistic Is ‘Doctor Odyssey’?
Business Insider: I frequently visit Las Vegas between Thanksgiving and Christmas. It's one of the best times to experience The Strip.
Southern Living: I’ve Been Cruising For Over 25 Years, Here Are 22 Things You’ll Be Glad You Packed
Reader’s Digest: It’s Not Your Imagination: Flights Are Getting Longer—Here’s Why
Taste of Home: Why Are There So Many Food Recalls Right Now?
Reader’s Digest: Here’s How to Tell Which Side of the Car Your Gas Tank Is on—Without Getting Out
Business Insider: I spent $50,000 on my kitchen remodel. These 5 splurges were totally worth it — but I have one expensive regret.
US News & World Report: Bucket List Cruises for Seniors
Business Traveler: What Is It Like to Fly Singapore Airlines Business Class on the A350?
AARP: Don’t Make These Mistakes on Your Visa Application (my second story about getting denied entry into Vietnam)
Reader’s Digest: Don’t Miss This Black Friday Cruise Deal to Score 75% Off a Second Guest
Reader’s Digest: What Is the 5-4-3-2-1 Packing Method, and Why Do Travel Pros Swear by It?
The Points Guy: 10 hotels with Michelin-starred restaurants — and how to use points to pay for them
Southern Living: The 8 Best Cruise Itineraries That Sail Out Of Southern Ports
Reader’s Digest: Royal Caribbean Is Raising Its Gratuity Fee—Here’s What You Need to Know
Reader’s Digest: A Swiftie’s Guide to New Orleans: 12 Things to See and Do
Reader’s Digest: The First Thing You Should Do When You Board a Cruise
US News & World Report: Utopia of the Seas: The Best Dining, Amenities and More on Royal Caribbean's Newest Ship
AARP: A Suspected Blood Clot Landed Me in a Cruise Ship Medical Center
The Points Guy: 10 Best Asia Cruises
The Points Guy: 8 Best Australia/New Zealand Cruises
Southern Living: Royal Caribbean’s New Utopia of the Seas
Town & Country: A Savannah Itinerary for Every Traveler
Southern Living: 12 Tips To Know Before Taking Your First-Ever Cruise, According To Veteran Cruisers
US News & World Report: Crystal Symphony Review: First Impressions of Crystal's Revamped Ship
Southern Living: 11 Etiquette Mistakes You Might Be Making on a Cruise
Reader’s Digest: July Luggage Review: I Tested the Carry-On Pro on Multiple Overseas Flights
Insider: I Tried Princess Cruise’s Premier Package and It’s One of the Best Deals At Sea
Taste of Home: Amish Chicken and Noodles
Copper Courier: 8 Phoenix Rooftop Bars
Virtuoso: The Sun Princess Sets Sail with Some of the Most Exciting Entertainment at Sea
Reader’s Digest: After 20 Ocean Cruises, I Took My First River Cruise—Here Are 6 Ways It Was Better
EatingWell: 10 Foods Rich in Vitamin K, Recommended by Dietitians
Reader’s Digest: I took the Beis Front Pocket Carry-On on Multiple International Trips, and It’s a Winner
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
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—— Current Editorial Needs ——
1. Yahoo: I’ve Taken 30 Cruises—These Are the Amazon Prime Deals I’m Grabbing for My Next One
Pitch me the most awesome travel-related items that would work well on cruises (NOT on the flight to get there!): reusable water bottles, luggage, handbags and backpacks, sunscreen, makeup that won’t melt, stuff to keep your cabin organized, things that are useful on excursions (like portable batteries and beach bags and sandals and a pouch to keep your phone from getting wet in the water), clothing, etc.
REQUIRED: a photo of the product AND a photo credit
NO supplements, food, drinks or things that are illegal on a cruise ship
Subject line: Yahoo Amazon Prime Cruise Products
Email: JillSchildhouse@gmail.com
Pitch by: Monday June 30
2. Forbes: The Most Elite Hotel Afternoon Tea Experiences
Send me all the juicy details of why this afternoon tea is epic, including the price, how often it’s offered (it should be a regular occurence, not a one-off), what special things are served, what the experience is like (is there live music? etc), and more.
These hotels can be outside of the U.S. too
REQUIRED: a low-res photo of the product AND a photo credit
Subject line: Forbes Afternoon Tea
Email: JillSchildhouse@gmail.com
Pitch by: Tuesday, July 1
3. Yahoo: Best Travel Shoes for Problem Feet
Pitch me the comfiest (but still cute!) shoes for wide feet, plantar fasciitis, bunions, etc. The goal of this story is to help people with problem feet be able to enjoy all the walking needed on their vacations
This can be sneakers, sandals, boots, heels, etc.
REQUIRED: a photo of the product AND a photo credit
Subject line: Yahoo Travel Shoes for Problem Feet
Email: JillSchildhouse@gmail.com
Pitch by: Tuesday July 1
More Useful Info
Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Aly Walansky, Nicole Pajer, and Joni Sweet.
Have you signed up for my OTHER Substack newsletter yet? It’s a joint venture with Nicole Pajer and we do deep dives into the media industry to help PR pros increase their ROI. Check it out here!
Congratulations, Jill! What a milestone. Also waiting for those shoes. Not a client, but I recently bought two pairs of Naot shoes at the recommendation of the store. Not super stylish but super comfortable running through the airport. I will definitely get more.
Congratulations, Jill!
Waiting in the wings for the "best shoes" article, lol. These ol' feet are TIRED.