Pro Bowl Gifting Lounge: An Exclusive Offer Your Clients Will LOVE!
Plus, even MORE media layoffs, PR job opps, and some research I need your help with
Happy Tuesday, subscribers!
I always knew I’d be a bestseller someday, and now I am …. on Substack :) Thank you for your amazing support over the last year!
Wow, last week’s post was my most viral yet (too bad it wasn’t about happier news!). It’s been viewed a whopping 11,046 times, despite the fact that I only have 3,500 subscribers … that means a bunch of you shared it with colleagues, so thank you for helping spread the word within our industry.
Unfortunately, as I predicted, there have already been more media layoffs. Yesterday, Outside laid off 12% of its staff, including the two editors I worked closest with and adore. For the past 5 years, this publishing company was my biggest client. I had regular gigs with Oxygen (as a writer and editor), Vegetarian Times, Clean Eating, and Better Nutrition for the better part of a decade. This news hits especially hard, as it’s also the end of an era for me (I no longer have a single editor to connect with over there). I feel terribly for all these displaced journalists, especially as we head into the holiday season.
There’s also some layoffs happening at Vice.
And if you haven’t heard, Forbes is in buyout talks. Who even knows what that will look like if it goes through?
Want to set yourself up for even more success in 2023? Now’s a great time to sign up for my Pitch Perfecting Workshops because they are 25% off when booked in November! Nicole Pajer and I give you (and your whole agency) a 30-min presentation on pitching best practices, then spend another 30 minutes providing feedback on your actual pitches and answering questions. We also help brainstorm fresh angles if needed and new outlets you may not have considered reaching out to. Simply fill out this contact form for more info on this consulting session or any of the others we offer!
And this is your last chance to RSVP for the Top Tier Talk taking place tomorrow, Thursday, November 17th. Here’s the info to sign up and share your questions (and yes, we’ll be sharing a recording with all paid subscribers afterwards if you can’t make it!):
Keep scrolling for information on how to save money while placing your clients’ brands into the Pro Bowl Gifting Lounge with Luxury Experience & Co. And of course, check out the PR job opps, editorial opps and my recently published articles.
Oh and one more bit of good news to add to the news I shared in last week’s post (in case you missed it, I’m writing for USA TODAY Reviewed now and I’m getting onboarded as an updates editor for Verywell): I’m going to be writing e-commerce pieces for Travel + Leisure! Stay tuned for my first assignment.
Have a great week and I look forward to seeing you tomorrow for the Top Tier Talk!
Jill
PS: I’m currently offering 40% off annual subscriptions (which gives you access to my archives, AMAs and all future paywalled content)! Click the button below.
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Luxury Experience & Co is offering a special 25% discount for my readers. Please contact Melissa McAvoy at mmcavoy@luxuryexperienceco.com and check her company out on Instagram. To get your discount, tell her you saw this deal in my Substack!
PR Job Opps
Made You Feel, a progressive PR agency that represents clients across consumer, health/wellness, entertainment, tech and Web3 is hiring for a remote Account Supervisor position.
If you have job opps for me to share, please send them to JillSchildhouse@gmail.com with the subject line PR Job Opps. And if you land one of these gigs, please let me know …. it warms my heart!
Yes, I have a second industry-focused Substack — have you signed up for it yet? It’s 30% off!
Nicole Pajer and I have teamed up together to launch a media consulting business: Top Tier Consulting! Our joint business has its very own Substack, where we share our industry insights every week.
Our weekly posts are chockfull of meaty and actionable information. Here are some of the other important topics we’ve covered recently:
10 Tips for Maintaining PR Success in Today’s Volatile Publishing Industry
8 Things That Make Writers Want to Work With Publicists Again
Part 2: A Look Inside the Process of How Writers Handle an Inbox Full of PR Pitches
Part 1: A Look Inside the Process of How Writers Handle an Inbox Full of PR Pitches
Everything You REALLY Want to Know About Pitching Gift Guides
— Annual subscriptions are 30% off right now, so it’s a great time to upgrade and check out all the industry insights you’ve been missing out on! —
Got Affiliate Marketing Questions?
Do you have questions about navigating affiliate marketing? Publicist Sarah Karger co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!
Please Share this Newsletter With Your Colleagues
If you find this newsletter valuable, please click the share button below and send it to your colleagues …. I’m especially looking for more travel publicists, publicists who rep healthcare and wellness professionals (dietitians, doctors, mental health, etc.), and of course product-focused publicists too! The more, the merrier!
***Recently Published Pieces***
(Thank you for your help!)
Reader’s Digest: The Best Smart Doorbells
Men’s Health: Your Holiday Travel Fit Kit
Estate: Here’s the LAUNCH issue (my article is on page 92)
TripSavvy: The Best Alaska Hotels — based on my recent press trip!
Southern Living: How Long Does Leftover Gravy Last?
Taste of Home: Can You Eat Eggs if You Have Diabetes?
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
—— Current Editorial Needs ——
I currently have assignments on my plate for Southern Living, Taste of Home, Good Housekeeping and USA Today … but don’t need sources/products for any of them, if you can believe it! What a weird couple weeks!
But here’s what I do need:
There’s a MEGA Resort being built in Phoenix (a $1 BILLION project), and I’ve got some initial interest from an editor at WaPo for a trends piece about this (but no official assignment yet). I need to gather some more examples … so, do you know of any other mega resorts under construction in the U.S. or abroad? Open to pitches, but it needs to truly be a next-level resort project. Wow me at JillSchildhouse@gmail.com.
More Useful Info
Agency-wide Substack subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).
Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 3,500+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities!
Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Bryce Gruber, Aly Walansky, and Nicole Pajer.