My Secret To Finding More Clients/Prospects (Spoiler: You Can Use It For Your Business, Too!)

Plus: Assignments galore ... I need a ton of experts!

Jan 08, 2024

Happy Monday morning!

Over the past few months, I’ve received emails (and AMA questions) from many of you asking if I have any ideas on how you can find new PR clients — several agencies have even offered me a referral fee if I know of any brands that need representation. Plus, some of my writer friends/subscribers have also asked if I have any leads for them, in terms of content clients or outlets looking for new voices.

I hate when I have nothing useful to offer up, especially considering that times are tough right now … and I truly want to help you all.

So I’m thrilled to report that I’ve finally found a way to help you all grow your businesses in 2024 … and it’s specific to publicists, writers and other marketing communications professionals.

I had to test it out myself first to make sure it was the real deal (sorry for gatekeeping, but personally vetting this was important to me!). And now, I’m 100% confident in sharing it:

If you’re looking for a better and more systematic way to find and land quality clients this year, I recommend checking out this upcoming prospecting workshop.

My colleague Ed Gandia (who also happens to be my business coach and one of the savviest communications professionals I know!) will be helping a group of freelance publicists, writers and other self-employed marketing professionals implement effective prospecting techniques, systems, and habits that actually stick.

You’ll get to roll up your sleeves and actually create your prospecting plan and assets together using email and LinkedIn. And you’ll come away with everything in place, all ready to go.

I personally went through Ed’s workshop last fall and I was impressed with how streamlined and effective his process is. His process involves using both email and LinkedIn. Using Ed’s teachings, I onboarded a couple of new content marketing clients toward the end of 2023 that now make up 25% of my monthly earnings!!

Here are all the details. (Make sure to check out the participant testimonials on that page, too.)

I know you’ll find his course invaluable toward meeting your 2024 income goals — we all deserve a full roster of awesome clients who can benefit from our services!

Have a great week … and scroll down for my open editorial opps,

Jill

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Got Affiliate Marketing Questions for 2024?

Yes, most publications require affiliate marketing for inclusion these days. Publicist Sarah Karger created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your back-end questions!

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—— Current Editorial Needs ——

1. Sleep.com: Unaffiliated medical experts to discuss why sleeping naked is good for your health

Open to gynecologists, GPs, dermatologists, anyone who can speak to the various health benefits of sleeping in the nude
Please only send credentials, not commentary … I have specific questions my chosen sources will need to answer.
Not mentioning brands or products.
Subject line: Naked Sleeping Expert + Their Name
Email: JillSchildhouse@gmail.com
Pitch by: Wednesday, January 10

2. Southern Living: Rice expert in a Southern U.S. State

This article focuses on whether or not you need to rinse rice before you use it
Please only send credentials (detailing your client’s expertise in rice particularly), not commentary … I have very specific questions
Must be based in a southern U.S. State
Subject line: Rice Expert + Their Name
Email: JillSchildhouse@gmail.com
Pitch by: Wednesday, Jan 10

3. My Peak Challenge: Behavioral expert on building habits

This is for My Peak Challenge (yes, the hottie from Outlander!):
https://www.mypeakchallenge.com/
This article is a guide to starting something new. Learning something new (whether it’s training for a 5k or learning to crochet) seems scary, but you just have to start. Looking for an expert to share a handful of tips along the lines of Avoid Setting Overly Ambitious Goals, Embrace Failure, Take a Class, etc.
Subject line: Habit Building Expert + Their Name
Email: JillSchildhouse@gmail.com
Pitch by: EOD Wednesday

4. AARP: Need Cleaning Experts (notable TikTok/IG creators welcome!)

I’m updating my spring cleaning guide and need 10-15 more tips

Send credentials, not commentary — I will share a PDF of the current article so the chosen sources can see where the holes are, which will help guide their input
Subject line: Cleaning Expert + Their Name
Email: JillSchildhouse@gmail.com
Pitch by: EOD Thursday

5. Franklin Prosperity Report: Airbnb Scams

Have you been scammed by AirBnb? Our readers can learn from your experience, do tell!
Do you rep someone who’s an expert in AirBnb scams? I need their input.
Subject line: Airbnb Scams
Email: JillSchildhouse@gmail.com
Pitch by: EOD Wednesday

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