My Most Exciting News of 2022!
Plus: Leads for Brides, Insider and the launch issue of WE World magazine
Happy Monday, everyone.
Exciting news! Nicole Pajer and I have teamed up together to launch a media consulting business. We’re two journalists at the top of our game on a mission to help you stay at yours.
With a combined 37 years in the industry, we’ve been drawing upon our vast background in the media world, individually offering 1:1 coaching sessions, speaking on panels and delivering talks at universities and agencies, receiving rave reviews along the way. We both deeply value the relationships we’ve built with publicists over the years and thoroughly enjoy helping guide them to the next level. That’s why we are so excited to put our heads together to make our strategy sessions even more beneficial to publicists as a powerhouse consulting duo. Welcome to Top Tier Consulting.
As seasoned freelance writers, copywriters, reporters and editors, we’ve experienced it all, working with countless publicists along the way. We know exactly what writers and editors are looking for — and we’re here to help you tap into that winning formula.
From entertainment to health, travel to pets, finance, culture, food, and beyond, we’ve covered it. Between the two of us, we’ve written for nearly every major publication out there, whether it’s a print magazine, newspaper or online outlet, crafting profiles, services pieces, gift guides, tutorials, essays, reviews, reported features and every other type of article you’ve heard of. We’ve worked with hundreds of editors, thousands of publicists and have looked through more pitches than you could possibly imagine.
We formed Top Tier Consulting to help you benefit from all of this experience and educate you on how to best work with writers so that you can become even better at your jobs. We offer a variety of consulting packages — where we dive in and discuss your goals, talk about what’s working and what’s not, and help you walk away with actionable plans that will help you work with journalists to take your media coverage to the next level.
In fact, we have SO much to say that it also warrants a newsletter of its own — sign up here!
We’re excited about this new venture and look forward to helping you become even better at what you do. Visit our website to learn more about the services and sessions we provide — we’re looking forward to work with you!
As always, read on for my latest editorial needs and recently published articles. As a reminder, I’ll be out of the office Sept 2-13 … Alaska, here we come! Please do your best to hold unsolicited pitches and refrain from follow-ups during this time. Make sure you’re following me on Instagram so you don’t miss all my posts from The Last Frontier!
Have a great week,
Jill
PR Job Opps
LaRue PR is looking to hire an affiliate manager and a senior account executive.
Litzky Public Relations, a boutique communications agency named a best place to work by Inc., PR Week, and PRSA, is growing and hiring for two Account Executive (AE) roles to work on iconic brands in the consumer, lifestyle, entertainment, and publishing industries. Candidates must have 3+ years of professional PR experience (agency or in-house). The position is a permanently hybrid role with employees working in LPR’s co-working space in Hoboken, NJ every other Thursday. More information on the positions can be found here. Please email resumes to jobs@litzkypr.com with ACCOUNT EXECUTIVE in the subject line.
If you have job opps for me to share, please send them to JillSchildhouse@gmail.com with the subject line PR Job Opps. If you land one of these gigs, please let me know …. it warms my heart!
Let’s Collaborate on an Instagram Campaign!
Follow my travels on Instagram — and with 17k followers, I’m available for your clients’ brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.
Got Affiliate Marketing Questions?
Do you have questions about navigating affiliate marketing? Publicist Sarah Karger and former editor Dana Baardsen have co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!
Please Share this Newsletter With Your Colleagues
If you find this newsletter valuable, please click the share button below and send it to your colleagues …. I’m especially looking for more travel publicists, publicists who rep healthcare and wellness professionals (dietitians, doctors, mental health, etc.), and of course product-focused publicists too! The more, the merrier!
Recently Published Pieces*** (Thanks for your help!)
***Note: All of the Reader’s Digest pieces I’ve submitted in the past 2 months are on hold while they fill open roles and catch up on editing … so if you’re waiting on one of the 8-ish articles (including all the butt-related pieces) I submitted a while ago that haven’t published yet, we appreciate your patience!
Good Housekeeping: Make Back-to-School Easy with CVS
Oprah Daily: Which Journaling Style is Right for You?
Taste of Home: How Long Do Hard-Boiled Eggs Last?
Taste of Home: Does Vinegar Go Bad?
Southern Living: How to Boil Corn on the Cob (this is my first published piece for SL!)
Reader’s Digest: 27 Things You Shouldn’t Say When Talking To a Flight Attendant
TripSavvy: Sandals’ New Adults-Only Curacao Resort Is the Ultimate Romantic Escape (yes, this is based off my press trip from June!)
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Facebook, Twitter and LinkedIn (and please connect with me yourselves!)
—— Current Editorial Needs ——
1. Brides: Need a Bachelorette Party Expert (URGENT!!)
They should be particularly knowledgable about the best west coast destinations to host a bachelorette party and have suggestions for things bridal parties should see/do (restaurants, activities, nightlife) in the following cities: Cabo, San Diego, Park City, Seattle, Punta Mita, and Las Vegas
I need a quick interview … today or tomorrow!
Subject line: Bachelorette party expert
Email: JillSchildhouse@gmail.com
Pitch by: Noon Tuesday latest
2. WE World Magazine: Hotel Makeovers That’ll Knock Luxury Travelers’ Socks Off!
Looking for TRULY spectacular U.S. hotels that have undergone amazing mega-million dollar renovations in the last year. These must be WOW-worthy!
In your pitch, tell me how much the remodel cost, what all was done, what special amenities are now available, when it was completed, etc. Include a link to pics, please. I don’t have a ton of space and expect I’ll get a lot of pitches, so really sell me on what makes your client’s remodel so special!
Target demo: This is for the launch issue of this luxury magazine. The target demographic is men/women aged 38-58. They have advanced degrees and an average net worth upwards of $3 million.
About: WE World Magazine is the official publication of world-renowned designer Wilfredo Emanuel and is a celebration of global design, inspired by Wilfredo’s clientele, fans and followers. Fluent in both Spanish and English, Wilfredo is not only a leader in the design industry, but an accomplished TV personality, consultant, modeling advisor, and has been a Premier Mentor for Christian DIOR USA House, both in the Caribbean and the United States.
Subject line: We World Luxury Hotel Renovations + Property Name
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
3. Insider: Looking For a Travel Nurse Who is Willing to Discuss Their Lifestyle and the Money They Make (and if it’s worth it or not)
Please send credentials, not commentary. If chosen, I’ll send specific questions
Subject line: Travel Nurse
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
4. Franklin Prosperity Report: Looking for a Travel Agent to Weigh In On What to Splurge On vs. What to Save On When Traveling
Send credentials, not commentary (I’ll respond with specific interview questions)
Subject line: Franklin Travel Agent
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
More Useful Info
Agency-wide Substack subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).
Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 2,800+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities for the month of September!
Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Bryce Gruber, Aly Walansky, and Nicole Pajer.
Congratulations - such a great idea and I know we will all appreciate it!
Congrats on Top Tier! You guys will be a huge success!