Link to the Recording from Last Week's Product Placement Zoom with Amy Bartko
Plus: 30% off subscriptions because it's basically summer, yay!
Happy hump day, everyone!
Last week’s AMA workshop titled, “Learn How to Elevate Your Clients’ Brands with TV & Movie Product Placement” with special guest Amy Bartko of Chatterbox (publicist and product placement expert) was seriously awesome! She led a thoughtful presentation about her vast experience in this space and fielded questions from attendees about how to find opportunities — I think everyone left very excited about the idea of offering product placement as an additional client service! And what publicist isn’t looking for ways to expand their offerings and increase their bottom line?
Did you miss it? Don’t worry, you can access the recording at your convenience. And if you aren’t currently a paid subscriber, now’s the perfect time to upgrade because I’m offering 30% off!
What You’ll Learn in This Session
Do your clients dream of seeing their brands light up the screen in a hit series or blockbuster film? Well, it's not just a dream — it’s a strategic move with tangible benefits, and YOU can make it happen for them.
Product placement is an art form that, when done right, can significantly enhance a brand’s visibility and credibility. It’s not about mere exposure; it’s about weaving that product into the fabric of stories that captivate millions, creating an emotional connection that transcends traditional advertising.
While Amy can’t promise your product will be the star of the show, she excels in strategically positioning it within TV shows and movies where it naturally fits. Often, this might mean a spot on a shelf in the background, but these placements still carry the power of visibility. And when there's a chance for your product to play a more significant role, Amy’s deep industry connections and expertise in narrative integration are there to facilitate those opportunities. She navigates the possibilities with a keen eye for maximizing impact, whatever the level of involvement.
Benefits of Product Placement for Your Clients:
1. Authentic Engagement: Viewers are more receptive to products integrated into their favorite content, compared to traditional ads, leading to higher engagement and brand recall.
2. Targeted Reach: Amy finds the perfect match for your product in content that resonates with your ideal demographic, ensuring your brand reaches the right audience.
3. Elevated Brand Perception: Association with popular shows and films can elevate a brand’s status, enhancing perceived value.
4. Long-term Impact: Unlike a fleeting ad, product placement in evergreen content continues to benefit a brand for as long as people watch.
The link to the recording sits below this paywall
As a reminder, my AMA sessions are an extra perk for paid subscribers … once you upgrade your subscription, you’ll also have access to ALL of my paid content moving forward (and you’ll have access to the archives, and there’s a ton of topics I’ve done deep dives on).