Let's Talk About: The Easiest Thing Publicists Can Do to Strengthen Media Relationships Today
Spoiler: 90% of PRs don't bother with this, yet it makes ALL the difference to a writer
I’m flying out to LA in a few hours, where I will catch a 16-hour flight to Hong Kong and then a layover followed by a connection to Bangkok … to say I’m excited about this adventure with my dad (our first to Asia) is an understatement. Thailand has been on my bucket list for 15+ years, and I was supposed to go in March 2020, but covid canceled it. So now is my chance to finally live my dream! We’re also going to Cambodia, Vietnam and Hong Kong.
We’re traveling with Crystal Cruises over 12 nights (but also spending 2 additional nights in Bangkok and 2 nights in Hong Kong) and I just know it’s going to be fabulous!
Here’s my itinerary:
This week, I’d like to talk about the absolute EASIEST thing you can do right now to build, maintain, and solidify your relationship with journalists … and I swear it won’t take more than 10 minutes a week (but probably even less!). And it won’t cost you a penny!
With all of the movement within the media industry as of late, it’s more important than ever to rely on the relationships you’ve worked so hard to build — and strengthen the ones you’re currently forging. And with so many publicists vying for a writer’s attention, it’s important to stand out from your competition so you get noticed in our busy inboxes. So my advice for the absolute best (and easiest and cheapest) ways to do that is by …
(Oh, you’ve hit a paywall! But in the spirit of Valentine’s Day, I’m sharing the LOVE and offering a discount to see what you’re missing in my paid Substacks … no more flirting, it’s time to commit! xoxo)