Let's Talk About: How to Handle Pitching and Follow-Up Activity in December
You miiiight want to switch your strategy up a bit this month
Happy Monday, subscribers!
I’m in the middle of the Caribbean Sea enjoying a cruise with my family … ahhhh. I worked straight through Thanksgiving to ensure I could enjoy this time off without guilt, and that’s exactly what I’m doing :) Through the magic of Substack’s “pre-schedule” feature, I set this up to send out before I even left Phoenix last week! True story: Left my laptop at home. For reals.
Over the past week, I’ve received questions from a few publicists asking about how to handle pitching in December:
Is it business as usual?
Should publicists stop all activity around the 15th?
Should publicists even expect responses?
Should publicists keep following up through the holidays?
What should publicists even be pitching right now?
Such good stuff! I’ll jump right in with all the answers you’re dying to know: