Let's Talk About: Have you Forgotten to Train Your Clients to Do This ONE Crucial Thing?

There are many steps in your client's media placement journey — and too many of them forget this one that's SO important!

Good morning, everyone!

Things in the media world are ever-changing … and that means the rules of engagement are constantly changing too. The advice you gave clients a decade ago — heck, even 2 years ago — might not ring true today.

If you haven’t taken the time to provide your clients with ongoing education about the evolving industry, they might be operating from an outdated set of do’s and don’ts. Or they may be leaning on assumptions that aren’t accurate. Or perhaps they learned bad practices from their previous PR agency … and now it’s time for you to set the record straight. Why?

The biggest problem with not being up to speed on the latest and greatest is that your clients may lose out on future editorial coverage because they’ve inadvertently rubbed a journalist the wrong way. In an industry based on relationships, there’s a lot to consider before, during and after coverage happens.

And skipping this ONE step while working with a journalist on a story could mean you and your client will be passed over the next time they are working on something in your arena … and move on to another brand/source (aka, your competition). That means losing out on a long-term and fruitful relationship.

What’s this ONE crucial thing you need to tell your clients to do right away?

Uh oh, hitting the paywall? By signing up for an annual subscription, you’ll gain access to this article + ALL my paywalled content (including the archives!) + future Zoom sessions.