Let's Talk About: 3 Red Flags That Will Make Travel Writers RUN From Your Press Trip (Part 2 of 5)
Plus: I'm offering 25% off annual subscriptions for the month of May!
Hello, subscribers! Happy Thursday!
If you missed the press trip-focused AMA session cohosted with my travel writer colleagues Aly Walansky and Alice Dubin a couple weeks ago, we’re sharing the highlights over the next few weeks.
Last week, we dove into part 1, which was 5 press trip invite do’s and don’ts … so please catch up if you missed it!
(And thank you for all the great feedback already, like: this lovely note: “I want to say thank you for rolling out press trip best practices. These are so helpful and I cannot tell you how grateful I am that you’ve created a dialogue around this where PR/journalists can speak openly! It helps us both.”)
We firmly believe that the ROI you get out of a press trip is directly proportional to the thought and care you put into your press trip planning and execution — and that’s why we’re sharing all this insider info!
First, a quick reminder that press trips definitely aren’t a free vacation for us. (We might even lose money by attending.) But we’re game — even delighted! — to attend under the right circumstances.
And yes, that means we’re inclined to bow out right away if we see any of these three scenarios start shaping up:
Oh shoot, you’ve hit the paywall? These industry insights are a perk for paid subscribers. Upgrade now to get all the insider info, plus you’ll get access full access to my archives of paid content and upcoming Ask Me Anything sessions.
GOOD NEWS: I’m offering 25% off annual subscriptions for the month of May!