Last Chance to Register for Workshop: "How to Find New PR and Writing Business"
Plus: Still looking for pitches on all my open assignments this week!
Happy Thursday, everyone!
I got back from Paris late last night and I’m a bit delirious … but wanted to remind of that you have less than 48 hours left to sign up for the workshop that will help you find more clients this year!
And, many of you noticed that I included a bad link when I first announced this workshop earlier in the week … so the corrected links are included below. Apparently I’m bad at multitasking while sipping champagne and eating croissant ;)
What is the workshop?
21 Days to Building a Powerful (and Sustainable) Prospecting Habit with Ed Gandia.
The best part? It’s specific to publicists, writers and other marketing communications professionals — it teaches you a better and more systematic way to find and land quality clients this year.
My colleague Ed Gandia (who also happens to be my business coach and one of the savviest communications professionals I know!) will be helping a group of freelance publicists, writers and other self-employed marketing professionals implement effective prospecting techniques, systems, and habits that actually stick.
You’ll get to roll up your sleeves and actually create your prospecting plan and assets together using email and LinkedIn. And you’ll come away with everything in place, all ready to go.
A dozen of my Substack subscribers enrolled in the January workshop, and here are a few of their testimonials:
I took Ed Gandia's course in January and it was so helpful. He taught me habits that I have been putting into use and it has helped me to at least start new business conversations with new business prospects. I haven't landed one yet, but I am sure I will! I highly recommend!
—Lydia Smith
“Ed Gandia's Prospecting workshop is filled with practical advice from a professional who understands the writing world. He gave real-life examples. He offered workable solutions. While so much of it is "common sense" it is imperative that you have someone who can walk you through it. I kept trying to find "a process" for prospecting. Ed's Prospecting Playbook helped me create a process that seems not only workable, but actually enjoyable. I'm excited - for the first time - to reach out and prospect and already I have some viable prospects. I highly recommend for anyone looking for a logical and easy playbook to help with the prospecting process.” — Susan Lanier-Graham
“Ed's course forced me out of my comfort zone. I reached out to people I knew but had lost touch with and to people I had never met before. This led to some wonderful conversations and I'm looking at some new business starting soon!” — Jen Peterson
Here are all the details to sign up. (Make sure to check out the participant testimonials on that page, too.)
I know you’ll find his course invaluable toward meeting your 2024 income goals (I sure did!) — we all deserve a full roster of awesome clients who can benefit from our services!
Have a great week … and scroll down for my open editorial opps,
Jill
***Recently Published Pieces***
(Thank you for your help!
The Points Guy: Holland America restaurants: The ultimate cruise guide to food and dining on board
Taste of Home: How Long Does Rice Last in the Fridge?
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Reader’s Digest: 9 Best Culinary Cruises for the Most Delicious Trip You’ll Ever Take
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EatingWell (my debut article!): A Longevity Expert Swears by Eating Minestrone Soup Every Day — Here’s Why
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Yoga Journal: 21 Unexpected, Meaningful, Stress-Reducing, Must-Have Yoga Gifts for Your Loved Ones
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ELLE Decor: This Stylish Home Gym Delivers The Full-Body Workout of Your Trainer’s Dreams
Good Housekeeping: 8 Travel Essentials for a Fall Weekend Getaway
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
Please Share this Newsletter With Your Colleagues
If you find this newsletter valuable, please click the share button below and send it to your colleagues … the more, the merrier!
Got Affiliate Marketing Questions for 2024?
Yes, most publications require affiliate marketing for inclusion these days. Publicist Sarah Karger created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your back-end questions!
Sponsorship Opportunities: Buy an Ad In this Substack and Get In Front of Your Target Audience
Do you have a course/book/conference/tool/service that you’d like to promote to the 6,000+ publicists and writers who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities: JillSchildhouse@gmail.com
Recent testimonial:
Hi Jill,
I meant to send this on Monday, but thank you for this amazing share!! It was really powerful, I think we had over 100 publicists sign up from the mention.
Great working with you and would love to do something again down the line.
Tracey
—— Current Editorial Needs ——
1. Franklin Prosperity Report: EV Tax Credit Expert
There are some new laws about getting a tax credit for electric vehicles in 2024 … do you know someone who can weigh in?
Send credentials, not commentary … I have very specific questions that need to be answered.
Subject line: EV Tax Credit Expert
Email: JillSchildhouse@gmail.com
Pitch by: Monday April 8
2. The Points Guy: The Best Asia Cruises
Looking for the best Asia cruises, focusing on Japan, Southeast Asia, China, etc. – more northern hempisphere/mainland adjacent but not South Pacific/Tahiti. Open to a Yangtze River too. Focused mainly on mainstream cruise lines.
Send info on the itinerary, ship, and other notable highlights (unusual ports, impressive excursions offered, local cuisine served, etc.)
Subject line: Best Asia Cruise + Cruise Line Name
Email: JillSchildhouse@gmail.com
Pitch by: Monday April 8
3. The Points Guy: The Best Australia/New Zealand Cruises
Looking for the best Australia and New Zealand focused cruises. Focused mainly on mainstream cruise lines.
Send info on the itinerary, ship, and other notable highlights (unusual ports, impressive excursions offered, local cuisine served, etc.)
Subject line: Best Australia/NZ Cruise + Cruise Line Name
Email: JillSchildhouse@gmail.com
Pitch by: Monday April 8
4. Copper Courier: 4/20 Promotions and Deals in PHOENIX
Looking for Phoenix (and surrounding Valley) dispensaries offering fun promotions and deals for April 20th
Include the name of the dispensary, location(s), and details about the deal/promo
Subject line: Phoenix 420 Deals + Dispensary Name
Email: JillSchildhouse@gmail.com
Pitch by: Monday April 8
5. Franklin Prosperity Report: Passport Renewal Expert
Looking for tips/shortcuts on passport renewals … could even be a congressman talking about the expediting process from their standpoint
Subject line: Passport renewal expert
Email: JillSchildhouse@gmail.com
Pitch by: Monday April 8
More Useful Info
Agency-wide Substack subscriptions available: Want your entire agency to read my paywalled insights? Awesome! Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a massive group discount, of course!).
Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Aly Walansky, Nicole Pajer, and Joni Sweet.