Introducing the U.S. Market to Press Loft
Spoiler: Publicists AND writers are going to want to sign right up!
Happy Wednesday, from the MSC World Europa in Malta (this ship is incredible!). Dad and I are having a really lovely time working our way through the Mediterranean, and I’ll be sure to share more about it in my next newsletter.
Before I dive into my assignment needs, I wanted to tell you about another amazing resource for publicists and writers: Press Loft.
What is Press Loft?
Press Loft is a top interiors and lifestyle PR platform and it’s finally expanding its reach to the United States.
For the past 18 years, Press Loft has been a cornerstone of the PR landscape in the UK, EU, and AU — it connects media professionals with hundreds of premier homeware and lifestyle brands from around the world.
The platform boasts an extensive library of over 240,000 high-resolution product images, ranging from industry giants to beloved boutique brands.
The Details for Publicists
Press Loft has been specializing in PR for the interiors and gifts markets since 2006, and 1,300 businesses and brands are already using the platform to host their product images for use by media.
You’ll get to promote your products over 25,000 top journalists and bloggers, locally and around the globe.
PR pros and agencies can sign up for a free 90-day trial (no credit card required) … it’s that easy to try it out! Just click this link to get started.
The Details for Journalists
With Press Loft, sourcing products for your features has never been easier. The intuitive platform streamlines the process, saving you valuable time sourcing high res images so you can focus on creating captivating content. And the best news? The account is free forever!
Go ahead and register your free account on the platform; you can also earn commission through its referral scheme for every suitable brand that uses your unique link to sign up (could be ideal for your blogs and newsletters!).
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Ok, on that note, scroll down to see the article I’m sourcing for and links to freshly published articles … and feel free to follow my travels on Instagram!
Jill
There’s Still Time to RSVP for This Month’s Zoom About TV and Movie Product Placement (FREE for paid subscribers … or upgrade now for just $8)
I’m co-hosting an upcoming Zoom with Amy Bartko that’s dedicated to elevating your clients’ brands with TV and movie product placement. There’s still time to sign up and we’d love to see you there!
New Workshop: How Brands Can Capitalize On Influencer Partnerships (RSVP Today!)
Join me and Nicole Pajer at our joint venture, Top Tier Consulting, for an exciting new workshop … we’re bringing in lifestyle expert Veena Crownholm, a former Miss California who has made a living working with brands in formats from placements on national and regional television to branded content on social media. She’s worked with such brands as QVC, Cracker Barrel, Chicas Corn Chips, Walmart, Sunkist, Netflix, Kohls, Olipop, General Mills and beyond and truly knows the ins and outs of how to rock an influencer partnership. And now she also consults with brands on how to do this from their end of the game.
Do your clients want to get their products in front of influencers to help them promote them?
Do they want to send out gifted product samples in hopes of social media love?
Or do your clients want to take things one step further and team up with an influencer to be a spokesperson for their products?
Are you a small business owner hoping to get in on the power of influencer partnerships but don’t know where to start?
Look no further, as we’re here to help!
***Recently Published Pieces***
(Thank you for your help!)
Taste of Home: Amish Chicken and Noodles
Copper Courier: 8 Phoenix Rooftop Bars
Virtuoso: The Sun Princess Sets Sail with Some of the Most Exciting Entertainment at Sea
Reader’s Digest: After 20 Ocean Cruises, I Took My First River Cruise—Here Are 6 Ways It Was Better
EatingWell: 10 Foods Rich in Vitamin K, Recommended by Dietitians
Reader’s Digest: I took the Beis Front Pocket Carry-On on Multiple International Trips, and It’s a Winner
Copper Courier: Puff, Puff, Pass .. The Best 4/20 Promos and Deals Around the Valley
Taste of Home: How Long Does Rice Last in the Fridge?
Copper Courier: Where to buy farm-fresh eggs in Tucson
Copper Courier: 10 Best Pizza Joints in Phoenix
The Points Guy: Holland America restaurants: The ultimate cruise guide to food and dining on board
Travel Market Report: What to Expect When Riding Brightline
Travel Market Report: The 3 Highest End Suites on the Crystal Symphony
Copper Courier: 7 Places to See and Smell Wildflowers Near Phoenix
Travel Market Report: Cruise Ships and Celebrity Chefs: A Perfect Pairing the Industry Continues to Crave
The Points Guy (my first for this outlet): Princess Cruise drink packages
Southern Living: Why I Switched to a Wooden Cutting Board and I’ll Never Go Back to Plastic
Southern Living: Should You Drain Canned Vegetables?
Taste of Home: How to Store Avocados
Taste of Home: How to Store Garlic So it Stays Fresh
Taste of Home: How to Make Amish Chicken and Noodles
Reader’s Digest: 9 Best Culinary Cruises for the Most Delicious Trip You’ll Ever Take
Reader’s Digest: The Surprising Reason You Shouldn’t Bring Camouflage Clothing on a Cruise
EatingWell (my debut article!): A Longevity Expert Swears by Eating Minestrone Soup Every Day — Here’s Why
Southern Living: How to Close a Wine Bottle Without a Cork
Southern Living: Yes, You Can Freeze Spaghetti Squash; Here’s How
Taste of Home: Le Creuset Everyday Pan Review: It’s Literally the Only Pan You Need
Southern Living: The Best Types of Sweet Potatoes for Eery Favorite Southern Dish
Yoga Journal: 21 Unexpected, Meaningful, Stress-Reducing, Must-Have Yoga Gifts for Your Loved Ones
Fodor’s: I Was Quarantined on a Cruise Ship, Here’s What it Was Like
Southern Living: Why It’s So Important to Brown Your Meat Before Cooking
U.S. News & World Report: 9 Bucket-List Cruises for Seniors and Retirees
Taste of Home: I Went to the Le Creuset Factory to Table Sale and Now I’m an Avid Collector — Here’s Why
ELLE Decor: This Stylish Home Gym Delivers The Full-Body Workout of Your Trainer’s Dreams
Good Housekeeping: 8 Travel Essentials for a Fall Weekend Getaway
The Guardian: A Different Kind of Pothead: the Le Creuset Cookware Supercollectors (my first for this outlet!)
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
Please Share this Newsletter With Your Colleagues
If you find this newsletter valuable, please click the share button below and send it to your colleagues … the more, the merrier!
Got Affiliate Marketing Questions for 2024?
Yes, most publications require affiliate marketing for inclusion these days. Publicist Sarah Karger created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your back-end questions!
Sponsorship Opportunities: Buy an Ad In This Substack and Get In Front of Your Target Audience
Do you have a course/book/conference/tool/service that you’d like to promote to the 6,100+ publicists and writers who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities: JillSchildhouse@gmail.com
Recent testimonial:
Hi Jill,
I meant to send this on Monday, but thank you for this amazing share!! It was really powerful, I think we had over 100 publicists sign up from the mention.
Great working with you and would love to do something again down the line.
Tracey
—— Current Editorial Needs ——
1. AARP: Clever Ways to Build Healthy Habits (Experts needed, please read everything below carefully)
I’m working on a comprehensive guide and looking for a handful of truly exceptional sources (experts at the top of their field!) to share specific information geared toward an audience 50+
To be clear, the experts won’t be sharing tips on actual healthy habits, but rather tricks/ways readers can BUILD them into their lives. So, more mental/behavioral tips and tricks vs. “eat more veggies” and “walk 10k steps.” Make sense?
Sources can be best-selling authors or speakers who are experts in their field, therapists, dietitians, research and medical professionals, or other sources who can speak expertly on the topic.
In your pitch, be sure to include the expert’s credentials, certifications, education etc., links to their website AND social media, and a bio. I’m always looking for diverse sources, so please tell me if they are BIPOC or a member of the LGBTQ community.
DO NOT SEND COMMENTARY … I will let you know if your client is selected and then we will can do an email-based interview.
Subject line: Healthy Habit Expert + Client’s Name
Email: JillSchildhouse@gmail.com
Pitch by: Friday, May 17th
More Useful Info
Agency-wide Substack subscriptions available: Want your entire agency to read my paywalled insights? Awesome! Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a massive group discount, of course!).
Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Aly Walansky, Nicole Pajer, and Joni Sweet.
Have you signed up for my OTHER Substack newsletter yet? It’s a joint venture with Nicole Pajer and we do deep dives into the media industry. Check it out here!
That cruise sounds divine!! Enjoy Jill and thanks for the Press Loft intro! Signed up for the trial to check it out.