How One Small Change Turned a Flat (Unusable) Interview into a Total Home Run
This real-life example proves why knowing your client is THE most underrated PR strategy
You booked the interview. You sent the talking points. You followed up on time. So why didn’t your client get quoted?
In this week’s post, I’m sharing a real-life example (from this week!) of how one small change turned a flat, unusable interview into a total home run — and what every publicist should take away from it. Plus, I’m giving you a checklist with a little homework to help level up your clients’ interview skills.
Because if you don’t know how your client communicates best, you’re gambling with coverage — It’s not enough to book the interview; the goal is to land the story.
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