Guess Who Got Verified on Instagram?
Plus: My first assignments for Better Homes & Gardens and The Spruce (and many more for other outlets!)
Good afternoon!
I’m excited to share that my (many years of) hard work on Instagram has finally paid off … I’ve earned my official blue checkmark! If we aren’t already connected on IG, please give me a follow …. that’s where you’ll find all my travels, eats and puppy content (not to mention links to my recently published pieces, press trip coverage, and other random musings).
If you haven’t had a chance to check out the big FREE list of PR tips Nicole Pajer and I put together for our Top Tier Consulting Substack last week, I suggest doing so! We’ve gotten a fantastic response to this content in the PR Czars FB group and on Twitter and LinkedIn … and we’d hate for you to miss it! Once you click, please be sure to sign up so that you’ll receive our weekly industry insights and PR/media tips in your inbox:
Scroll on down to see what I need for some new-to-me pubs (yay!) and other assignments, too! It’s a BUSY week of writing before I head to a Cancun press trip next week, so let’s get right to it!
Have a wonderful week,
Jill
Got Affiliate Marketing Questions for 2023?
Let’s face it: Most publications require affiliate marketing for inclusion these days. Publicist Sarah Karger co-created a course called Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists and it’ll answer ALL of your questions!
Pick My Brain: Book a Consulting Session
Nicole Pajer and I have teamed up for Top Tier Consulting, where we offer a variety of customized consulting packages for agencies and freelance publicists to help take your media hits to the next level. These include:
Pitch Perfecting Strategy Session (OUR MOST POPULAR SESSION!)
Become a Journalist’s BFF: Networking and Relationship Management Session (#2 MOST POPULAR!)
Hosting the Perfect Virtual and/or In-Person Media Event Session
Agency Q&A Session
Press Package 101 Session
Press Trips Invites and Itineraries Session
Hosting the Perfect Virtual and/or In-Person Media Event Session
We’re excited about this new venture and look forward to helping you become even better at what you do. Visit our website to learn more about the services and sessions we provide — we’re looking forward to working with you!
Please Share this Newsletter With Your Colleagues
If you find this newsletter valuable, please click the share button below and send it to your colleagues …. I’m especially looking for more travel publicists, publicists who rep healthcare and wellness professionals (dietitians, doctors, mental health, etc.), and of course product-focused publicists too! The more, the merrier!
***Recently Published Pieces***
(Thank you for your help!)
Travel + Leisure: The 7 Best Laptops for Travel of 2023 (also got picked up on Yahoo)
Landing: A Local’s Guide to Finding the Best Nightlife in Phoenix
TripSavvy: The 18 Most Beautiful Islands in the World
Business Insider: I Paid a Stylist $300 to Determine Which Colors Look Best on Me
Southern Living: If You Aren’t Serving Prosciutto Egg Cups to Your Guest, You’re Hosting Brunch Wrong
Travel + Leisure: The Best Rolling Duffels, Backpacks and Weekenders (my first e-commerce piece for T+L!)
Southern Living: The Embarrassingly Easy 4-Ingredient Appetizer I Must Bring to Every Party (this has gone kinda viral!)
Insider: I’ve Lived in Scottsdale for 19 Years. Here are the 10 Biggest Mistakes I see Tourists Make When They Visit.
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Twitter and LinkedIn (and please connect with me yourselves!).
—— Current Editorial Needs ——
1. Travel + Leisure: Best Bodysuits of 2023 (LAST CALL!— If you already submitted, I’ve got your pitch; please don’t send again!)
Looking for bodysuits in the following categories (so tell me where yours fits): Best budget, Best style, Most comfortable, Best with built-in bra, Best for plus size, Best for long torsos, Best long-sleeve, Best short-sleeve, best strapless, best tank top, best shapewear, Best blouse, best turtleneck, best mock neck, best versatile, best corset, best satin, best lace, Best puff sleeve, best lingerie, Best splurge, Best casual, Best one-shoulder.
Affiliate Requirements: Skimlinks, Rakuten, Impact, Pepperjam, ShareASale, and CJ. Amazon is good, too, as are major .com retailers.
Especially hoping to hear from the following brands: Skims, Everyone, Madewell and Andie
Subject line: Best Bodysuits + Insert The Product Name Here
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
2. TripSavvy: The Cheapest Islands to Visit (LAST CALL!)
Do you rep an island outside the U.S.? If so, then it may be a great fit for this article!
Tell me about the AFFORDABLE island you rep (can be on any continent around the world!) and answer ALL of these questions within your pitch:
Where is it?
What makes it so inexpensive? Tell me about the affordability.
Share 3-5 budget-friendly things to do: where to eat, where to stay, what sights/attractions to see, etc.
Subject line: Cheapest Island + Insert Island Name Here
Email: JillSchildhouse@gmail.com
Pitch by: EOD TOMORROW
3. The Spruce: Best Light Therapy Lamps + Mental Health Expert Needed
Open to all categories: best budget, best splurge, best red lamp, best SAD lamp, best compact, best floor lamp, best design, best technology, etc.
Pitches must include the following details:
Where it can be purchased (links to major retailers, ideally)
Type
Dimensions
Weight
Brightness Settings
Light Intensity (Lux)
Adjustability
Cons (if you don’t include 2 “areas of opportunity,” I’ll be forced to pull from angry online reviews!)
Also need to speak with a mental health professional with expertise/experience in light therapy and seasonal affective disorder (SAD). Pitch credentials, not commentary. I’ll send specific questions to my chosen expert.
Subject line: The Spruce + Name of Brand (or if pitching an expert: The Spruce + Mental Health Expert)
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
4. Southern Living: Mimosa Bar Ideas (Need expert)
This article will be about how to set up a great mimosa bar, what to include, what to skip, how to elevate it, how to organize it, etc.
Looking for a mimosa-loving bartender or similar to weigh in … send credentials and I’ll send interview questions
Not looking for product pitches, sorry!
Subject line: Mimosa Bar Ideas
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
5. Better Homes & Gardens: If you rep one of these self-storage unit companies, please reach out!
Life Storage, Public Storage, U-Haul, PODS, Compass Self Storage, CubeSmart, Extra Space Storage, Neighbor
I’ll send you specific questions to answer, so just let me know you rep the brand and we’ll go from there
Subject line: BHG Self Storage Company
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
6. Reader’s Digest: Must-Visit Wineries in Oregon
Rounding up the best wineries in Oregon
Be sure your pitch includes the following details for consideration:
Name of winery
What region it’s in
Best for who? (Examples: Pinot Noir aficionados, big groups, private tastings, foodies, etc.)
What’s the winery itself like?
What do they specialize in?
What makes it such a great place to visit?
What’s the scenery look like?
What’s the best time of year to visit?
What are the tasting prices?
What’s the hero wine?
Paste the URL of the TripAdvisor link to the winery.
Subject line: Oregon Winery + Insert Name of Winery
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
More Useful Info
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Congrats on the checkmark!!!!!!
Yay congratulations on the verification Jill! :)