Earth Day, Dermatologists and Shopping Experts, Oh My!
Plus: A DEEP discount on a PR masterclass that starts tomorrow
Happy Monday, everyone!
My trip to Hot Springs, Arkansas last week was really fun (I dug up some seriously gorgeous crystals, had a very unique traditional bathhouse experience, and I had an amazing Italian dinner that legit rivaled some I’ve had in Italy)! Now it’s time to catch up on a bunch of work and all your emails from last week.
Since this is my birthday week (April 2 is the big day), I wanted to give you all a gift: a MUCH DEEPER DISCOUNT on the Affiliate PR Masterclass I promoted last week (if you already signed up, please email me ASAP so we can adjust your rate accordingly). Why? Because it starts tomorrow and I really don’t want you to miss out on this incredible course that’ll teach you so many tips and tricks about affiliate marketing (which will no doubt increase our opportunities to work together on editorial coverage)!
Here’s the deets: This is your last chance to secure your spot in the Affiliate PR Masterclass that kicks off tomorrow, March 29th! This four-week live Zoom training intensive will teach you the basics and how-tos of affiliate marketing, managing an affiliate program, and scaling an affiliate PR program by securing high-rev affiliate articles. All sessions will be recorded (so you can buy now and watch later)! It’s hosted by Kaila O'Connor of KMO Consulting, who comes from PR agencies, and Emma Moon of Moonbeam Consulting, who comes from in-house growth — the two combine their experience running 50+ successful affiliate PR programs for DTC brands in an effort to train others how to start, scale and manage successful affiliate PR programs. Masterclass price is $2,500, BUT if you use code JILL500 at checkout you'll receive $500 OFF now through April 1. Learn more and secure your spot here.
Enjoy your week … as always, you’ll find my editorial needs and recently published links below!
Jill
PS: I’m (finally) going to be hosting my first quarterly Ask Me Anything Zoom session in April, and it’s an exclusive perk for paid subscribers. So if you’re interesting in picking my brain (be careful, it’s a little scary in there!), then now’s a great time to upgrade your subscription so you don’t miss out on all the fun! Plus, you’ll gain access to my archive of paid content that you’ve missed, too.
—— Current Editorial Needs ——
1. Better Nutrition: Must-Have Earth Day Products For Every Room In Your House (affiliates not required)
Looking for Earth Day products for the kitchen (e.g., gadgets, cleaning supplies, food storage items), bathroom (beauty, personal hygiene, etc), bedroom, living room, home office, and garden/backyard/patio
Do NOT pitch: Food, drinks, supplements, clothing, services/apps, jewelry
Subject line: Earth Day Product + Product name (this means add the product name in the subject line!)
Include a link to images (do not attach them, and please do not set an expiration date)
Email: JillSchildhouse@gmail.com
Pitch by: EOD Thursday
2. The Healthy: Dermatologist to discuss crystal deodorant
I’m looking for a dermatologist to chat about the pros/cons of crystal deodorant, who should use it and why, how to use it, etc.
Subject line: Crystal Deodorant Dermatologist
Email: JillSchildhouse@gmail.com
Pitch by: EOD Thursday
3. The Healthy: Dermatologist to discuss razor burn in armpits + products
I’m looking for a dermatologist to chat about how to prevent armpit razor burn AND the products they recommend to help prevent/treat it
Subject line: Armpit Razor Burn Dermatologist
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
4. The Franklin Prosperity Report: How to Save Money on Groceries
This article will help readers find ways to save money on inflated grocery prices
I’m open to money-saving apps/websites, retail/shopping experts who have tips/tricks for saving money at the grocery store, grocery subscription boxes or similar AS LONG AS YOU CAN PROVE THEY SAVE MONEY OVER SHOPPING IN REGULAR GROCERY STORES (sorry, don’t mean to shout, but I’m worried I’m going to get a bunch of pitches I can’t use).
Subject line: Grocery Savings
Email: JillSchildhouse@gmail.com
Pitch by: EOD Friday
5. Reader’s Digest: Red Light Therapy Mask for Acne
If you rep a red light therapy mask to help with acne/wrinkles/pigmentation, please reach out … I’m going to do an I Tried It piece once I find the perfect product to test.
Subject line: Red Light Therapy Mask
Email: JillSchildhouse@gmail.com
Pitch by: ASAP
Recently Published Pieces (Thanks for your help!)
Women’s Running: 7 Natural Ways to Mitigate Menopause Symptoms
Taste of Home: 5 Diabetic Meal Delivery Services
Now, it's time to get the word out! When you and your clients share your coverage on social media, please be sure to tag my accounts: Instagram, Facebook, Twitter and LinkedIn (and please connect with me yourselves!)
More Ways We Can Connect
Agency-wide subscriptions available: Just shoot me an email with how many publicists will need access to my paid newsletter and I’ll send you a custom quote (which includes a group discount, of course!).
Instagram collabs: Follow my travels on Instagram — and with 17k followers, I’m available for your clients’ brand campaigns and collaborations, too! Happy to share my media kit and rate sheet upon request.
Sponsorship opps: Do you have a course/book/conference/tool/service that you’d like to promote to the 1,800+ publicists who subscribe to my newsletter? Contact me today to discuss sponsorship opportunities for the month of April!
Thought-leadership pieces: Over the past few months, several PR agencies have hired me to ghostwrite thought-leadership pieces for their blogs (about a particular PR topic, industry insights, etc.). Please reach out if you’re interested in exploring this service.