August assignments coming in HOTTT

Plus: Last chance to register for the upcoming holiday gift guide zoom workshop!

Aug 01, 2025

Hello from a small town in Germany, where things are much cooler than my last 2+ weeks in Turkey, Greece and Croatia … ahhhhhh, love it!

Have you followed me on Yahoo yet? Check out my profile to see the types of stories I’m covering (pretty much anything under the lifestyle umbrella, with a heavy emphasis on travel, food, and ecommerce) … I’m open to interesting pitches. For instance, this article is blowing up.

I’m gonna keep this newsletter short and sweet since it’s Friday, so see below for my latest assignment needs!

Thank you,

Jill

PS: Are you coming to my Zoom holiday gift guide workshop?

PPS: Are you following me on Forbes yet? I’m only open to travel pitches here, but that’s still a large umbrella!

Work 1:1 with Me!

Does this sound familiar?

You’re firing off pitches, chasing media opportunities, and doing everything by the book—but it’s just not working.

🚨 Your pitches are getting ignored.
🚨 You’re not landing the coverage your clients deserve.
🚨 You’re questioning the entire industry and your future in it.

The media contacts you spent years building? Laid off.

Writers and editors? Overwhelmed and not responding as often.

Your emails? Just more noise in flooded inboxes.

The harsh truth: The old-school PR playbook doesn’t work anymore. It’s time to adapt, pivot, and re-strategize.

That’s exactly what I help publicists do.

And I just opened up three spots to work privately with those who want to:

✅ Skyrocket pitch open rates, so your emails don’t vanish into the void
✅ Build real and long-lasting relationships with journalists that make coverage easier for years to come
✅ Improve ROI on in-person and virtual events, press samples, and press trips
✅ Create angles and hooks that make your clients’ stories impossible to ignore
✅ Nail your clients’ competitive edge — so they stand out as the only choice
✅ Navigate today’s shifting media landscape with confidence

We’ll work together over the next few months to get you serious results—quickly.

Would you like to work together?

Simply email me at JillSchildhouse@gmail.com and I’ll send you more info.

Buy an Ad in This Substack That 7,500+ Publicists and Journalists Read Each Week

Do you have a course, book, conference, event, tool or service that you’d like to promote to the 7,500+ publicists and writers who subscribe to my newsletter?

Humble brag alert: My average open rate is 45%, so this is a highly engaged audience (PS: that open rate is MORE THAN DOUBLE what’s considered “good” for marketing!).

Contact me today to discuss sponsorship opportunities: JillSchildhouse@gmail.com

Testimonial from a recent sponsor:

Choosing to regularly advertise with Jill has been transformational for our business. Not only has she fostered such a genuine connection with her audience, but she’s also a complete natural at helping our business form the right copy to connect with the right person at the right time. It’s not even really in an advertisement – it’s an honest-to-goodness placement of her trust in your business to her loyal readers!

Please Share this Newsletter With Your Colleagues

If you find this newsletter valuable, please click the share button below and send it to your colleagues … the more, the merrier!

Share Jill Schildhouse's Call for Pitches

—— Current Editorial Needs ——

1. Eating Well: Need a registered dietitian who isn’t affiliated with a brand

Topic: The #1 Dairy to Eat More of to Reduce Visceral Fat
Pitch me the expert’s credentials as it relates to this very specific topic, don’t send unsolicited quotes. I’ll send specific questions to the RD’s I want to move forward with to be answered via email next week.
Subject line: Eating Well Dairy Expert
Email: JillSchildhouse@gmail.com
Pitch by: August 5

2. Franklin Prosperity Report: Traveling with a Cause

I’m looking for 2 things:
- 1. An expert to discuss traveling with a cause, the pros/cons, what to look for to ensure the cause is actually benefiting, etc.
- 2. Companies that offer travel with a cause adventures: some can be volunteer opportunities, but also sustainable travel (like for real, not greenwashing) or spending money that goes to worthy causes, building infrastructure in other countries, etc.. Maybe there are tour companies that specialize in this?
Subject line: Franklin Travel with a Cause
Email: JillSchildhouse@gmail.com
Pitch by: August 5

3. Scottsdale Visitor’s Guide: I’m looking for the most incredible hotel suites in Scottsdale

Think: luxury suites and villas that offer unparalleled privacy and opulence, insane amenities, and more
If you already pitched, no need to send again or follow up
Subject line: Scottsdale Suites
Email: JillSchildhouse@gmail.com
Pitch by: August 5

4. Copper Courier: Best Gluten-Free Restaurants in Arizona (not restaurants with some gluten-free options!)

The entire restaurant must be gluten-free
Share the restaurant’s name and location and website, some info about their history and why they specialize in gluten-free food, their menu, any unique dishes, the chef, what ingredients they use instead of wheat, etc.
Subject line: Copper Courier Gluten-free Arizona
Email: JillSchildhouse@gmail.com
Pitch by: August 5

5. Forbes: How Travel Can Help You Process Grief

Looking for mental health experts to weigh in on this topic
Send credentials, not commentary … specific questions will go to the chosen sources to answer via email next week
Subject line: Forbes Travel and Grief Expert
Email: JillSchildhouse@gmail.com
Pitch by: August 5

More Useful Info

Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Aly Walansky, Nicole Pajer, and Joni Sweet.
Have you signed up for my OTHER Substack newsletter yet? It’s a joint venture with Nicole Pajer and we do deep dives into the media industry to help PR pros increase their ROI. Check it out here!

Jill Schildhouse's Media Insights and Assignments

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