All My Best 2023 Holiday Gift Guide Advice + Resources in ONE Newsletter

Seriously: This email unlocks everything you want to know about how to land more coverage this season

Hi everyone!

Have you noticed that holiday gift guides are pretty much the ONLY topic of conversation lately? Yes, we’re all knee-deep in them. I’ve been dispensing plenty of advice to publicists over the last few months about how to stand out from the crowd during the busiest season of the year (writers are getting 500-1,000 pitches a day right now!). But now it’s seriously game time — time to put all this advice to use!

To help make things easier for you, I’ve gathered ALL these resources into one handy section for you. Some of these are my own creations, one is a collaboration with Aly Walansky and Alice Dubin, one is a collaboration with affiliate marketing guru Sarah Karger, and others are a collaboration with Nicole Pajer from our Top Tier Consulting Substack (yes, we have a separate, juicy newsletter we produce together as part of our consulting business, if you haven’t signed up yet!).

Also, today is your last chance to sign up for tomorrow’s Holiday Gift Guide Workshop, cohosted with Nicole (who’s taking 1 hour off her maternity leave for this event!). We’ll be covering:

• HGG best practices pitching tips from 2 journalists who write holiday gift guides for top-tier publications all season long (and have for years!)

• A checklist of everything you should include in your HGG pitches

• Advice for how to make YOUR pitch stand out in a writer’s crowded inbox

• Tips for getting your SOURCES included in holiday gift guides (great for clients who don’t have products!)

• Some examples of HGG pitches we’ve received that hit the mark

• Open Q&A session in case we missed anything!

Date: Wednesday, Sept 20th

Time: 11 am PT/2 pm EST (this session will last one hour)

Cost: $49 Paid TTC Substack Subscribers; $99 Free TTC Subscribers
(you can always upgrade for the discount AND it’ll give you access to our weekly paid posts and monthly Top Tier Talks, too)

To sign up for the event OR to purchase the recording to watch at your leisure, email us at info@toptierconsulting.NET.

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Jill’s 2023 Holiday Gift Guide Resource Central

Here are all the resources I’ve created (or co-created) to help you land even more editorial coverage this season. Seriously, use these links as your bible for the next few months:

• Holiday Gift Guide Q&A with Jill, Aly and Alice

• Christmas in July Zoom Q&A with Affiliate Marketing Expert Sarah Karger (this will answer ALL your affiliate-related HGG questions!)

• Examples of HGG Subject Lines that WORK!

• A Real-Life Example of an HGG Product Pitch Format that Most Writers Will Delete (hint: Don’t do this!)

• What NOT to Pitch in a Holiday Gift Guide

• A Handy-Dandy Checklist of 10 Things to Double-Check Before Sending Your Pitch

• 5 Golden Rules of Sending Press Packages

• 6 MORE Golden Rules of Sending Press Packages

There you have it! Please make use of all these resources (and I’ll keep adding to them and sending an updated list out).

I’d love to hear if any of these tips helped you land more coverage or build stronger relationships with media :)

Happy pitching,

Jill