The Absolute BEST Day of the Week to Send Pitches Now Through Labor Day
Spoiler: This insight will help you cut through a writer/editor's inbox chaos!
Happy Tuesday, everyone.
Keeping cool? It’s insanely hot in Phoenix, as per usual, which is why I’m so glad I’m off to Iceland next week. I need a break from this furnace I live in!
Have you started noticing a pattern in terms of when reporters are responding to your pitches this summer? Because I’ve started noticing a pattern of when I’m receiving pitches … and I wanted to share it with you because honing your pitch timing could be the difference between landing editorial coverage or hearing crickets on your pitch.
We’re all used to “Summer Fridays,” right? At first, they used to mean people took the afternoons off to start their weekends early. Then people started taking the whole day off, giving themselves a summer series of 3-day weekends. Therefore, I can’t advise sending your pitches on Fridays during the summer … it’s likely a reporter will not see it and then by Monday it’ll be buried in their inbox.
Then, last summer, I started noticing that Mondays were extremely quiet and maybe 4-day weekends were the new norm (must be nice!). Mondays are an iffy day to send pitches, as writers/editors are busy catching up on outstanding stuff from the week before and may not be giving their inbox full attention as a result.
But now I’ve realized, judging by my QUIET inbox week after week on this particular day, that there’s one day each week that I barely receive pitches … and because of the relative radio silence on this day each week, this is precisely the day you should be sending pitches since you don’t have as much competition! This day is obviously not Mondays or Fridays … it’s …